WTM Africa: How Chinese Travel Is Evolving in 2018

Event details

Date: Friday, April 20

Time: 2:30pm

World Travel Market, Cape Town, South Africa

Type of Event: Speaking

Speaker: Charl Albertyn

Charl Albertyn, from Dragon Trail partner Create Consulting, presents at WTM Africa on how the travel industry in China is evolving in 2018, and how African destinations can take advantage.

The Chinese travel industry is undergoing a digital-driven FIT revolution for millions of young, early adopters, while also remaining much the same for many more millions of older, mainstream consumers in China’s massive outbound travel market.

How do new destination trends, new tourist preferences, new consumer habits and new social media crazes affect African destinations’ chances of going viral in the China market? Could these digital-savvy early adopters be their ideal foot in the door to reach China’s traditional mainstream?

Combining insights from traditional media and sales agency Create Consulting, with Dragon Trail’s experience with digital marketing, the presentation will include stories of digital strategy, traditional media engagement and building sales networks on the ground to capture the imagination of Chinese tourists. Albertyn will present on the latest changes in free, independent travel (FIT), changing Chinese digital and traditional media trends and a shifting industry landscape, as well as comprehensive guides to best practice tailored to African brands.

For more information, please visit the WTM Africa website.