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Webinar: Post-Pandemic Trends in Chinese Tourist Shopping

In Dragon Trail's June 2024 webinar, we're joined by world-leading retailers and financial services providers to discuss the biggest trends and developments in Chinese overseas tourist shopping in the post-pandemic era.

Event details

Date: Wednesday, 26 June

Time: 9am UK/4pm China

Type of Event: Webinar

Chinese tourists are known for their passion for shopping overseas and for their high spending. But is this still the case in 2024? How and where has Chinese tourist shopping recovered since China’s reopening last year? Have there been significant changes to how Chinese tourists are spending, what they want to buy, and their expectations for the shopping experience?

In Dragon Trail’s June 2024 webinar, we’ll discuss these questions with industry experts from world-leading retail destinations for Chinese travelers, Galería Canalejas and The Bicester Collection; tax refund provider Global Blue; and top Chinese financial services company UnionPay.

This webinar is a must for anyone looking for a comprehensive update on Chinese overseas tourism shopping in the post-pandemic era.


– Mathieu Grac, VP Intelligence Strategy, Global Blue

– Silvia Martínez de Tejada, Tourism Director, Galería Canalejas

– Marcelo Molinari, Central Director of International Markets, The Bicester Collection

– Sienna Parulis-Cook, Director of Marketing and Communications, Dragon Trail International

– Zhang Yifan, UnionPay International Marketing Department



Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

Date: Wednesday, 26 June 2024
Time: 9am London (4pm Beijing)

Event calendar

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