Webinar: Chinese Travel for Lunar New Year 2023 and Beyond

Event details

Date: Thursday, 19 January 2023

Time: 9am UK/5pm China

Type of Event: Webinar

Speaker: Nan Dai, Yelinuer Kadeerbieke, and Sienna Parulis-Cook

Three years ago, China first implemented major travel restrictions during the Chinese New Year holiday. This New Year, the country has finally reopened, with no domestic travel restrictions or quarantine-on-return for international travelers. So what should we expect from China’s travel market over the upcoming Chinese New Year holiday and beyond?

In Dragon Trail’s first webinar of the year, we’re teaming up with leading travel analysts ForwardKeys to give you a snapshot of Chinese travel plans just as the Lunar New Year holiday season kicks off. ForwardKeys will share data on domestic and international flight bookings from China during 2023 so far, as well as for the upcoming New Year holiday period.

Then, we’ll take you through the results of Dragon Trail’s January 2023 Chinese Traveler Sentiment Survey, which was conducted this month, in the week leading up to China’s reopening. The results will reveal where Chinese travelers most want to go, their international travel plans for 2023, top sources of destination information, and which factors might encourage or dissuade them from traveling abroad. Based on the survey findings, we’ll also offer recommendations for marketing to Chinese travelers and the travel trade this year.

Speakers:

Nan Dai – China Market Expert, ForwardKeys

Yelinuer Kadeerbieke – Market Research Analyst, Dragon Trail International

Sienna Parulis-Cook – Director of Marketing and Communications, Dragon Trail International

Registration

Registration is required to access this free webinar, and a copy of the presentation plus Dragon Trail’s January 2023 Chinese Traveler Sentiment Report will be shared with attendees.

Date: Thursday, 19 January, 2023
Time: 9am London (5pm Beijing)
Register

About ForwardKeys:
ForwardKeys has been at the forefront of travel technology and aviation data since 2010, serving clients in the travel and tourism, specifically tourism boards and DMOs. We have one of the most comprehensive ranges of air ticket data, direct from airlines as well as GDS which in turn is used for things such as trend watching and forecasting. There is a reason we are a trusted source of information for the likes of UNWTO, IATA, OAG, WTTC to name a few of our partners. Learn more and visit www.forwardkeys.com

About Dragon Trail Research:
Dragon Trail Research empowers decision-making for the travel industry. Founded in 2019, Dragon Trail Research delivers quantitative and qualitative research fueled by statistics to help our clients uncover market trends, evaluate tactics, and engage their target audience. Our services include bespoke surveys of Chinese consumers, focus groups, the China Travel Market Monitor omnibus survey, and travel trade intelligence. Click here to find out more.