Date: Thursday, September 28
Time: 10am GMT (5pm Beijing) and 5pm GMT (9am Los Angeles)
Type of Event: Webinar
Speaker: Roy Graff and Michaela Mentasti
Video content is booming in China, with users reaching 565 million at the end of July this year. The dominance of mobile is also driving new video formats. In the first half of 2017 short video users grew by 60% over the same period last year and half of internet users are now live streaming content.
In this edition of our monthly webinar series, you’ll learn about the different video and livestreaming platforms in China and how to choose the best ones for your brand needs. As a case study, we will look at the winners from the 2017 Tripshow Video Marketing Competition, as well as some of the most successful NTO, hotel and airline video marketing strategies.
1st Webinar Session– Recommended for residents in Europe and Asia
Time: 10am GMT (5pm Beijing)
2nd Webinar Session– Recommended for residents in the Americas
Time: 5pm GMT (9am Los Angeles)
Duration: 45 minutes – presentations will be followed by a Q&A session
Notes: This event is free, but registration is required. A presentation will be shared with participants.
For further information, please send an email to communications@dragontrail.com or call us on +86 (0)10 6266 7530.
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