Dragon Trail’s Managing Director – EMEA, Roy Graff will be attending ITB Berlin from 6-10 March, 2019, and is available for meetings during the course of the event. Whether you are looking to learn more about the Chinese outbound travel market, in need of a market entry strategy, or would like to discuss ways to improve the efficacy of your current digital strategy for China, please contact us at communications@dragontrail.com to set up a meeting.
With over 20 years’ experience in the Chinese outbound travel market, Roy is the author of the 2015 book, China: The Future of Travel, and regularly speaks at travel industry events and media engagements about the latest developments in Chinese tourism overseas and how to reach this market through digital initiatives. He has significant experience with both B2B and B2C marketing, and has provided strategic advice and market entry support to some of the world’s most trusted travel organizations, including Skyscanner, VisitBritain, PromPeru, Eurostar, Tourism Ireland, and Peninsula Hotels and Resorts, among many others.
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