Introducing China’s Online Travel Platforms – Webinar Monthly Series – 23rd August

Event details

Date: Wednesday, 23rd August 2017

Type of Event: Webinar

Please join us for a briefing with Q&A on China’s dynamically evolving online travel bookings landscape in the August edition of our monthly webinar series.

Online bookings are growing three times faster than offline sales in China, and will account for 50% of all bookings by 2020. China’s online travel landscape is dominated by Ctrip, the country’s largest online travel agency. Its recent acquisition of meta-search engines Qunar and Skyscanner has put a temporary end to the industry’s cut-throat competition and revealed the company’s global ambitions.

The lucrative outbound travel market has spurred the rise of new industry players: marketplace platform Fliggy (Alibaba owned), meta-search engine iGola and “Groupon”-like site Meituan (Tencent owned) which in 2015 sold the second largest number of hotel rooms. Finally, China’s internet giants’ intense competition (Baidu, Alibaba and Tencent referred as BATs) is already spilling over to travel, an industry where all players have considerable interests.

Together with booking platforms, travel reviews and content sites Qyer, Mafengwo, Dianping and Breadtrip are some of the most popular sources of information for Chinese independent travellers. Such platforms not only provide great insights about what consumers think about a destination, attraction, or travel itinerary, they also provide valuable distribution and advertising opportunities.

Roy Graff, Managing Director EMEA, Dragon Trail Interactive and Michaela Mentasti, Marketing Director, Dragon Trail Interactive will join hands to share their insights on:

China’s online travel landscape – major players and latest developments
Online booking – user profile and behaviour
China’s online travel review sites – how do they differ from TripAdvisor?
Which platforms should you be on and other considerations

Webinar Program

Presentation: 30 minutes
Question & Answer session: 15 minutes

Registration is required to access this free webinar, and a copy of the presentation will be shared with you. There are two scheduled times to fit both Europe/Middle East/Africa and Americas time zones.

Webinar Details

1st Webinar Session– Recommended for residents in Europe and Asia
Time: 5pm – 5.45pm Beijing, 11am – 11.45 Berlin, 10am – 10.45am London
Cost: Free of Charge
Language: English

2nd Webinar Session– Recommended for residents in the Americas
Time: 12 noon – 12.45pm New York, 9am – 9.45am Los Angeles, 6pm – 6.45pm, Berlin, 5pm – 5.45pm London
Cost: Free of Charge
Language: English

For further information, please contact:

Michaela Mentasti
Marketing Director
Dragon Trail Interactive
michaela.mentasti@dragontrail.com
tel: +86-186 1174 0817

Dragon Trail Interactive is an award-winning travel technology and digital marketing agency helping travel organizations reach and connect with China’s affluent consumers. Founded in 2009 by industry veterans, Dragon Trail Interactive has been one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations and the tremendous potential of Chinese social media as a way to tap into that market. Some of Dragon Trail Interactive current clients include: Destination Canada, Preferred Hotels & Resorts, Hertz, Norwegian Cruise Line, Leading Hotels of the World and Virgin Australia Airlines.