Date: Wednesday 23 May 2018
Time: 4pm Beijing (10am Berlin, 9am London)
Type of Event: Webinar
In this month’s webinar, we will be joined by Xu Cong, Commercial Lead – Outbound Travel from Chinese OTA and lifestyle brand Meituan-Dianping. Find out what kinds of in-destination activities and experiences are most popular with the Chinese outbound tourism market, and how the maturation of this market and shift to FIT leads to new opportunities for businesses, from museums and theme parks to restaurants and sporting events. The webinar will also cover strategies for marketing and sales for these in-destination experiences.
Meituan-Dianping is a lifestyle app with more than 320 million annual active individual customers and valued at $30 billion USD. Focused on bridging the gap between the online-to-offline, Meituan-Dianping is extremely popular for ordering food, booking movies and restaurants and is gearing up to be a colossal player in travel. In 2017 it was one of the four most used apps to read travel guides, and last year it sold 200 million room nights.
The company was formed through a merger between China’s top two local commerce platforms. Beyond providing a platform that lets physical retail stores tap the internet for business, it is aggressively moving into ride-sharing in China where it hopes to rival Didi thanks to a USD 4 billion investment that closed last year.
The webinar will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.
As we are featuring a guest speaker in Beijing, the webinar will be held only once, at 4pm Beijing/9am London — please contact us if you are unable to attend due to the time difference, as we can provide a recording and ask Meituan-Dianping’s Xu Cong to answer your questions afterward.
Webinar Details
Date: Wednesday, May 23, 2018
Time: 4-4:45pm Beijing, 10-10:45am Berlin, 9-9:45am London
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