Hotel Masterclass Webinar: Beyond Inspiration – Harnessing the Full Power of WeChat Throughout the Customer Experience

Event details

Date: Wednesday 20 June 2018

Time: 9am London (4pm Beijing), 5pm London (9am Los Angeles)

Type of Event: Webinar

What features are Chinese travelers looking for in a hotel, and how and when do they search for and book accommodation for outbound trips? In the first session of this month’s webinar, Dragon Trail’s CEO and co-founder George Cao is joined by Joseph Wang, Chief Commercial Officer at TravelDaily & ChinaTravelNews.com and Dragon Trail’s Director of Business Development Saxon Booth,* to discuss hotel trends, and look at how hotels are moving beyond traditional platforms and OTAs to use the full potential of WeChat. From marketing and booking, to check-in and concierge, WeChat offers a rich functional tool for all points on a customer journey, and is especially essential for reaching China’s younger travelers. Learn about best-practice case studies, and how WeChat can offer valuable solutions for customer service, personalization and more for your hospitality business.

The second webinar session gives an introductory overview of market trends in hospitality for Chinese guests, how Chinese visitors choose and book hotels, and the many ways that hotels are using WeChat to engage with travelers and enhance the hotel experience. This session will be presented by Dragon Trail’s Communications Manager Sienna Parulis-Cook, and Director of Business Development Saxon Booth.

Registration

The webinar will be held at two scheduled times to fit both Europe/Middle East/Africa and Americas time zones, and will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

1st Webinar Session– Recommended for residents in Europe and Asia
*Hotel Masterclass: Presented by George Cao, Joseph Wang and Saxon Booth
Date: 20th June 2018
Time: 9am London (4pm Beijing)

Register

2nd Webinar Session– Recommended for residents in the Americas
*Introduction to Hotel Trends for the Chinese Outbound Travel Market: Presented by Sienna Parulis-Cook and Saxon Booth
Date: 20th June 2018
Time: 5pm London (9am Los Angeles)

Register

For further information, please send an email to communications@dragontrail.com or call us on +86 (0)10 6266 7530.