Dragon Trail Speaking at ETOA Events October 2017

Event details

Date: Oct. 10, Oct. 13, Oct. 26

Lucerne, Switzerland & Rimini, Italy

Speaker: Roy Graff, Sienna Parulis-Cook, Michaela Mentasti

2018 is the EU-China Tourism Year, and the European Tourism Association (ETOA) has invited the Dragon Trail team to speak at three different travel trade events in October on the topic of Chinese tourism to Europe. Roy Graff, Managing Director – EMEA, will present at the European Tourism Summit in the Alps in Lucerne, Switzerland on October 10; Sienna Parulis-Cook, Communications Manager, will speak as part of a panel at TTG Incontri in Rimini, Italy; and Michaela Mentasti, Marketing Director, will run a webinar for the Italian market on October 26.

The 7th Annual Tourism Summit in the Alps
October 10, Lucerne, Switzerland

The morning session of this annual ETOA event is dedicated to learning about Asian markets, particularly China and India. Roy Graff joins Martin Sturzenegger from Zurich Tourism to introduce how European destinations can effectively market themselves to China through social media platform WeChat. They will present Zurich Tourism’s WeChat strategy, including a successful digital campaign to engage new followers, and a WeChat mini program aimed at Chinese tourists in Zurich. The summit also includes a discussion forum and networking reception.
Details: www.etoa.org/ETOAsummit

TTG Incontri: Working with the Chinese Market
10am, October 13, Rimini, Italy

Held at the main international B2B exhibition on tourism in Italy, this panel discussion is entitled, “Working with Chinese operators and visitors: market insight from European and Italian perspectives” and is organised by ETOA. It brings together experts in Chinese tourism with professionals from the European tourism and hospitality industries. Sienna Parulis-Cook will speak about online marketing and digital brand management when working with the Chinese market.
Details: en.ttgincontri.it

Chinese Tourism to Italy – webinar
11am (Rome), October 26

This ETOA webinar will be held in Italian, for the Italian market. Michaela Mentasti will present an overview of the Chinese outbound travel market, and how Chinese travel behaviour has changed in recent years. She will discuss the ways that Chinese find travel information online, and the best digital solutions and marketing strategies for reaching this rapidly evolving market, with specific emphasis on hotels and travel product suppliers.