Date: Wednesday, January 17th, 2018
Time: 9am GMT (5pm Beijing)
Type of Event: Webinar
Speaker: Michaela Mentasti, Mona Liu
About the event:
2017 saw the rise of independent travelers, new destinations and unique experiences overtaking traditional group tours and shopping. In the digital world, short form videos and live streaming took off, and the mobile payment systems which have transformed life in urban China started to make their way around the globe. At the same time, WeChat has become even more ubiquitous as it developed its foothold in the offline-to-online world, offering a series of in-destination services for outbound tourists.
In this edition of our monthly webinar series, we are joined by Ms. Mona Liu, Senior Sales Manager of leading travel review site Mafengwo, who will present the soon-to-be-launched “Global Independent Travel Report 2017”. With over 100 million registered users, Mafengwo will share its unique insights about young independent travelers. In the second half of the webinar, we will review the most successful digital channels and campaigns of the year and provide insights on what to expect in the new year.
The webinar will be followed by a Q&A session. Registration is required to access this free webinar, and a copy of the presentation will be shared with you.
For further information, please send an email to communications@dragontrail.com or call us on +86 (0)10 6266 7530.
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