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China’s October Holiday 2021 in Review

11 Oct 2021

Domestic tourism during China's 2021 October National Day holiday fell short of projections. What happened, what are the major trends, and which businesses and destinations were the Golden Week winners?

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Chinese Outbound and Inbound Travel Rules Roundup

29 Sep 2021

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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China Travel Market Monitor

29 Sep 2021

Dragon Trail’s Market Monitor is the only specialized travel market survey that gains insights directly from China’s outbound travelers. Learn more here about how it works, and how to join.

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TikTok, Douyin Campaign Brings Great Migration to 4.11M Viewers

27 Sep 2021

Dragon Trail's first project working with TikTok helped the Kenya Tourism Board and African Wildlife Foundation to promote a five-day live stream across TikTok, Douyin, Xigua, and Toutiao, reaching 4.11 million viewers in more than 80 countries.

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China Traveler Sentiment Report: September 2021

23 Sep 2021

Dragon Trail International’s fourth China Traveler Sentiment Report found that more Chinese are now willing to consider travel, as long as safety measures are being met. The report covers domestic, inbound, and outbound travel.

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Chinese Domestic Bookings Bounce Back for Holidays

15 Sep 2021

ForwardKeys’ and Dragon Trail’s recent findings reveal that the Chinese travel market is not only super resilient but desperate for revenge travel. Willingness to travel has increased despite safety concerns, and bookings are picking up.

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Hurtigruten: Chinese Travelers and the “New Luxury”

01 Sep 2021

We caught up with Hurtigruten's Damian Perry to learn about inter-generational travel on expedition cruises, top destinations, China Friendly Sailings, and the Chinese luxury travel market's growing desire for sustainability.

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5 Ways China’s Theme Park Craze Can Attract Tourists

25 Aug 2021

Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.

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International Airlines Ready for Chinese Student Travel

18 Aug 2021

With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.

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