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Between 15-17 November, Junny Tours partnered with Dragon Trail to exhibit at COTTM 2023. Dragon Trail caught up with Junny Tours’ CEO to learn more about the organization’s growth, strategic approach, and the unique selling points that set Junny Tours apart in the travel market.
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The official Chinese public holiday calendar for 2024 was released on 25 October. Check the dates for Chinese New Year and other public holiday periods throughout the coming year.
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Analysis of overseas universities on Chinese social media platforms in Q3 2023 emphasizes the importance of global university rankings for a Chinese audience. We also continue to see the strength of Hong Kong, British, and Singaporean universities' outreach.
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In Q3, most categories experienced a partial decline in average engagement compared to the previous quarters, with content involving celebrities, giveaways, and promotions garnering the highest levels of engagement.
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How has WeChat marketing performance fared for international tourism brands during the third quarter leading up to China’s Golden Week? Our report highlights the top accounts, articles, and content trends.
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To provide an update on the Golden Week, we have rounded up the initial data on domestic/international trips, travel spending, and tourism trends, from 29 September - 6 October.
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What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.
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Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
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To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
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