Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.
Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.
What does post-COVID-19 recovery look like in China? This May 2020 report uses data from map platform Amap, mobile app analytics provider Umeng, and Intime Department Stores to analyze consumer recovery trends in eight Chinese cities.
As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.