BLOG
Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.
BLOG
In Q2 2024, DMOs, airlines, and hotels saw growth, while other sectors, including NTOs, cruise lines, and attractions, faced declines. Creative strategies like events and giveaways proved effective in capturing audience attention.
BLOG
Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.
BLOG
Dragon Trail surveyed 295 Chinese travel agents who currently sell outbound travel, uncovering the most up-to-date information on the Chinese outbound tourism market in 2024 and how the travel trade approaches cooperation with overseas destinations and businesses.
BLOG
What trends and shifts in engagement have we observed on Weibo in the first half of 2024? Explore Dragon Trail's Q2 report to uncover these insights and discover best practices in digital marketing for the travel sector.
BLOG
Getting a personal account on Xiaohongshu is easy with our step-by-step guide and tips. We'll also show you how to upgrade to a verified Xiaohongshu Business Pro account from overseas.
BLOG
There's a new category in our WeChat Rankings: overseas airports! Our report analyzes which airport accounts and content strategies stand out, in addition to discussing popular articles and notable developments for other tourism accounts.
BLOG
Are the Paris 2024 Olympic Games causing a surge in Chinese tourism? Although France remains one of the most popular European destinations and a top wish-list country for Chinese tourists, the data does not definitively point to an Olympics-related boost.
BLOG
What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.