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News & Developments for Chinese Travel: Sept. 2022

27 Sep 2022

The end of September has seen a barrage of good news relating to Chinese travel and COVID policy, with strong signs for future recovery of outbound tourism. This is a summary of significant announcements from just the past week.

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Chinese Outbound and Inbound Travel Rules Roundup

26 Sep 2022

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Winners: 2022 TMW Awards for Tourism Marketing

21 Sep 2022

On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.

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Interview: WTTC’s Sarah Wang on Tourism Marketing for China

13 Sep 2022

We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.

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How Hotels Localize Their Marketing for China

31 Aug 2022

International hotel brands in China must embrace localization, making strategic choices about marketing, partnerships, and even amenities and design to best suit their target audiences. How are these five hotel brands successfully localizing for the Chinese market?

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Live Streaming Edinburgh’s Festivals to China

24 Aug 2022

On 11 August, VisitScotland and the Edinburgh Tourism Action Group (ETAG) teamed up to take Chinese viewers straight into the excitement of Edinburgh’s August festival season with a two-hour live streaming on Weibo, attracting 400k live viewers.

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Chinese Tourism: Summer 2022 News and Trends

10 Aug 2022

The Chinese travel market is always ready for a rebound. To present a full picture of what’s happening this summer, we’ve compiled industry data on overall numbers, trends, and news for China’s 2022 summer travel season.

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Interview: Jordan’s Coming Chinese Travel Boom

03 Aug 2022

Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.

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TMW Travel Marketing Awards: 2022 Nominees

25 Jul 2022

The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.

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