The end of September has seen a barrage of good news relating to Chinese travel and COVID policy, with strong signs for future recovery of outbound tourism. This is a summary of significant announcements from just the past week.
We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.
International hotel brands in China must embrace localization, making strategic choices about marketing, partnerships, and even amenities and design to best suit their target audiences. How are these five hotel brands successfully localizing for the Chinese market?
On 11 August, VisitScotland and the Edinburgh Tourism Action Group (ETAG) teamed up to take Chinese viewers straight into the excitement of Edinburgh’s August festival season with a two-hour live streaming on Weibo, attracting 400k live viewers.