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Q1 2023 University Rankings Report: WeChat and Weibo

22 May 2023

Dragon Trail’s Q1 2023 University Rankings Report for WeChat and Weibo reveals the leading universities, countries, posts, and types of content on Chinese social media by overseas universities at the start of 2023.

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China: May Holiday 2023 Travel News Roundup

15 May 2023

China’s tourism market was back and bigger than ever during 2023’s Labor Day holiday from 29 April-3 May, with traveler numbers and bookings surpassing pre-pandemic levels at home. Outbound travel recovery also showed a strong upward trend.

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6 Takeaways on Chinese Tourism from ATM Dubai 2023

09 May 2023

At Arabian Travel Market Dubai (1-4 May 2023) we spoke to 15 hotels and hospitality groups to find out what Chinese tourism recovery looks like now, and what’s expected for the rest of the year.

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Mafengwo: First Wave Outbound Traveler Report

05 May 2023

Travel website Mafengwo's report on 2023’s first wave of outbound travelers includes demographic trends, leading destinations, top keywords, and advice for winning the attention of China's early outbound travelers.

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Chinese Outbound and Inbound Travel Rules Roundup

25 Apr 2023

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Seat Capacity for China Outbound Improves in Q2

20 Apr 2023

Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.

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Q1 2023 Weibo Rankings Report

19 Apr 2023

The first quarter of 2023 saw increased engagement with Weibo content for all categories of tourism brands, alongside some big changes to the top of the rankings table for national tourism boards.

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Q1 2023 WeChat Rankings Report

11 Apr 2023

Three years after the COVID-19 pandemic halted international travel from China, Q1 2023 marks an enormous shift for Chinese outbound tourism marketing on WeChat. Now that borders have reopened for leisure travel, reading rates have soared for most categories.

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China’s MICE Travel Market Returns: 4 Takeaways

05 Apr 2023

China’s most important MICE exhibition has returned, but what about the MICE market? We spoke to IT&CM buyers and exhibitors about this new stage in China’s MICE market and what the industry expects for the future.

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