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Q1 2024 Xiaohongshu Rankings Report

27 May 2024

Which posts and content themes from international tourism brands generated the most engagement on Xiaohongshu in Q1 2024? Is video content really more effective than photos-and-text posts? How did engagement rates change since Q4 2023?

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Chinese Tourism in 2024: Insights from ATM

20 May 2024

At ATM Dubai 2024, we spoke to tourism businesses and destinations from around the world to understand the post-pandemic Chinese outbound travel market, including changes in spending, consumer behavior, and traveler profiles.

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Q1 2024 Weibo Rankings Report

13 May 2024

Discover how engagement rates fluctuated across various sectors on Weibo in the first quarter of 2024, and delve into the content strategies driving high engagement, from celebrity-driven posts to hashtag campaigns.

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Infographic: Chinese Shoppers in 2024

08 May 2024

Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?

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China’s 2024 May Holiday Travel News Roundup

06 May 2024

Where did Chinese outbound travelers go over the 2024 May Labor Day holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.

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Outbound Chinese Travel Accelerates Towards Pre-pandemic Levels

17 Apr 2024

New data from ForwardKeys and Dragon Trail International illustrates the ongoing recovery of Chinese outbound travel, with flight bookings gradually catching up to pre-pandemic levels, while consumer confidence and intention to travel outbound also increased.

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Q1 2024 WeChat Rankings Report

10 Apr 2024

The first quarter of 2024 saw interesting changes to the WeChat leaderboards, with certain destinations and brands moving up dramatically since last year. Find out which accounts and categories stood out in our Q1 report.

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Hurun Luxury Chinese Consumer Survey 2024

04 Apr 2024

The Hurun Chinese Luxury Consumer Survey 2024 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.

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Ctrip 2023-2024 Inbound and Outbound Travel Consumption Trends Report

25 Mar 2024

The Trip.com Group’s 2023-2024 Report presents Ctrip data on Chinese tourism trends in the first year of China’s reopening after the pandemic. Here's what it says about outbound travel, including user profiles, booking behavior, leading attractions and more.

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