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VisitScotland Campaign Targets Chinese Students in the UK

25 May 2022

VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.

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Chinese Outbound and Inbound Travel Rules Roundup

25 May 2022

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Interview: The Future of Chinese Tourism to France

18 May 2022

With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.

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Dragon Trail Promotes Peru at Expo 2020 Dubai

11 May 2022

Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.

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Q1 2022 Weibo Rankings Report

04 May 2022

In the first quarter of 2022, the most engaging Weibo content included live streaming and videos – especially “behind the scenes” videos, giveaways, collaborations with KOLs and celebrities, posts with voting, and Chinese New Year content.

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Chinese Traveler Sentiment Report: Spring 2022

28 Apr 2022

The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and domestic travel experience.

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New Chinese Travel Data Reveals Shifts in Domestic Market & Consumer Sentiment

20 Apr 2022

What does the latest booking and sentiment data reveal about the Chinese travel market? Strong showings from new first-tier and second-tier cities, plus improved perceptions of outbound destinations, brighten up a gloomy May holiday forecast.

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Q1 2022 WeChat Rankings Report

13 Apr 2022

From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.

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How to Run a FAM Trip for the Chinese Market

06 Apr 2022

Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.

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