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2022 Full-Year WeChat Rankings Report

01 Feb 2023

What did 2022 bring for international travel brands' WeChat marketing? Our report looks at average reading rates for content among six categories, as well as the most-read articles of the year.

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2022 Full-Year Weibo Rankings Report

25 Jan 2023

Take a look at the most popular Weibo posts of 2022 by international travel brands, and find out what the end of 2022 can tell us about the year to come for travel marketing on Weibo, now that China has reopened.

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2022 Qyer Chinese Travel Survey

24 Jan 2023

Chinese travel website Qyer's new report is based on a two-month survey of their users. The results offer excellent insights into the reopening’s immediate impact on travel plans, and into the travel intentions of experienced, independent Chinese travelers.

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Chinese New Year Campaigns for Tourism 2023

23 Jan 2023

Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at a few Chinese New Year campaigns and activities from 2023, with design and promotion by Dragon Trail International.

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Chinese Outbound and Inbound Travel Rules Roundup

20 Jan 2023

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Chinese Traveler Sentiment Report: January 2023

18 Jan 2023

In the days leading up to China's reopening for international travel, Dragon Trail surveyed mainland Chinese travelers about their plans for 2023. This snapshot of Chinese consumer sentiment offers findings to guide tourism brands during the recovery period.

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George Cao: How to Prepare for Chinese Tourism Recovery

18 Jan 2023

The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.

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The Return of Chinese Tourists: What to Expect

04 Jan 2023

On 8 January 2023, China officially reopens. What should the global tourism industry expect? Here's our forecast for where Chinese tourists will be traveling first, what kinds of tourists these will be, and the most effective tourism marketing tactics for 2023.

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Top 10 WeChat Posts by Tourism Destinations 2022

19 Dec 2022

Which WeChat articles by overseas tourism destinations got the most views in 2022? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.

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