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WeChat has long been a central and essential component of any marketing strategy in China. How easy is it for overseas brands to open an account on WeChat? Our essential WeChat FAQs list has the answers you need.
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On 20 June 2026, WeChat's native AI assistant "小微 (XiaoWei)" entered closed beta, available to around one million users. With full rollout expected in July, XiaoWei will completely transform the way WeChat users interact with the app – on a daily basis and for travel.
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How are Chinese travelers engaging with social media in 2026 – and what does this mean for marketing content and distribution strategies? These are the four trends international tourism marketers need to understand.
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Chinese travelers can now use their UnionPay or Alipay wallets to pay in RMB at more than 40 million merchants across Indonesia by scanning a QR code. What does this mean for other global travel businesses that want to attract Chinese visitors and spending?
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AI has taken off for travel in China, from trip planning and booking, to navigating menus and use by Chinese travel agents. Dragon Trail is also embracing and developing AI to enhance and expand our services, and make sure our clients stay up to date.
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We’ve updated our glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market – from Alipay to Zuzuche.
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How can luxury cruise operators tap into the potential of China’s travel market? Here's what HNWI Chinese travelers and senior executives from the luxury cruise sector had to say about all aspects of the cruise journey.
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A collaborative research project by DONG Luxury Collection and Dragon Trail, the Luxury Travel Trends in China White Paper provides a comprehensive analysis of China's luxury travel market, based on surveys and interviews with HNWIs, travel agents, and hospitality partners.
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Formal partnerships with celebrities delivered significant engagement boosts to Weibo accounts across multiple categories in Q1 2026, while video content also stood out. Our report covers destinations, airlines, airports, cruise lines, attractions, and hotels.
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