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Weibo Rankings Report: Q4 2019

20 Jan 2020

Dragon Trail's first quarterly report for international tourism brands on Sina Weibo tracks and analyzes Q4 2019 performance for tourism boards, airlines, cruise lines, museums & attractions, and hotels.

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The Top Chinese Tourism Trends of 2019

15 Jan 2020

Where did Chinese tourists go in 2019, and what were the biggest trends in the way they traveled and the top digital developments? Make sure you're up to date and ready for 2020 with this essential overview of the past year.

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The Southeastern Europe Chinese Tourism Boom

08 Jan 2020

Southeastern European countries like Serbia, Croatia, Montenegro, and Slovenia have seen some of the world’s highest growth rates for Chinese tourism in recent years. What's attracting Chinese tourists to this part of the world?

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Chinese Tourism and Travel Marketing in 2020

02 Jan 2020

Which trends will define Chinese outbound tourism and travel marketing in 2020? We asked industry insiders and experts for their predictions for the coming year.

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Top 10 WeChat Posts by DMOs 2019

27 Dec 2019

Which WeChat articles by regional and municipal tourism boards got the most views in 2019? Here are the top 10 most-viewed posts published on WeChat this year.

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Top 10 WeChat Posts by National Tourism Boards 2019

23 Dec 2019

What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.

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Video: Safety – China Outbound Travel Pulse – Episode n. 26

20 Dec 2019

Safety is the leading concern of Chinese outbound travelers in terms of destination choice. Hear from Chinese travelers and expert analysis about how and which safety issues most affect Chinese tourism.

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Dragon Trail’s Top 10 Reports & Articles of 2019

18 Dec 2019

In 2019, we've translated reports, written market profiles, created how-to guides, compiled essential travel trend information, interviewed experts, and even published a book. These were our top 10 most-read reports and articles of the year.

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Dos and Don’ts for KOL Marketing for Chinese Tourism

17 Dec 2019

Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.

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