What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
Safety is the leading concern of Chinese outbound travelers in terms of destination choice. Hear from Chinese travelers and expert analysis about how and which safety issues most affect Chinese tourism.
In 2019, we've translated reports, written market profiles, created how-to guides, compiled essential travel trend information, interviewed experts, and even published a book. These were our top 10 most-read reports and articles of the year.
Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.