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Survey: WeChat Mini-Program Use for Travel

19 Feb 2019

A new report from Kueclub and Tencent Research & Development sheds light on how WeChat mini-programs are being used. What does the survey reveal about travel-related mini-programs?

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4 Ways to Use QR Codes in Chinese Tourism Marketing

13 Feb 2019

How can you use QR codes to attract and cater to Chinese tourists? Here are four strategies, as well as examples of our favorite QR code designs for WeChat.

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2018 Q4 and Full-Year WeChat Rankings

30 Jan 2019

The 2018 WeChat Rankings Report reveals the top accounts, most successful content strategies, and other trends for travel brands' official accounts on WeChat in 2018.

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Video: Destination North America – China Outbound Travel Pulse – Episode n.20

29 Jan 2019

North America is a popular long-haul destination for Chinese travelers, attracted by the continent’s nature, suitability for self-driving, educational opportunities and more. Learn about Chinese tourism to the US and Canada, and factors that may affect future growth.

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7 Things Chinese Backpackers Reveal about the Chinese Travel Experience

22 Jan 2019

New research reveals how Chinese backpackers travel and use digital resources during every stage of their trip, with findings that can be applied to Chinese outbound tourists – especially independent tourists – more generally.

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Video: Destination Africa – China Outbound Travel Pulse – Episode n.19

11 Jan 2019

Chinese tourism to Africa is on the rise. From wildlife to visa waivers, find out what attracts Chinese travelers to Africa, and which destinations are most popular in this video.

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6 Tips for Attracting Chinese Tourists to Africa

10 Jan 2019

In the fourth part of our blog series on Africa, we offer six tips for African destinations and tourism businesses to attract more tourism from China.

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4 Opportunities for Chinese Tourism to Africa

09 Jan 2019

In the third part of our blog series on Africa, we look at four opportunities for African destinations and tourism businesses in attracting and benefiting from Chinese tourism.

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5 Challenges for Chinese Tourism to Africa

08 Jan 2019

In the second part of our blog series on Africa, we look at five challenges for African destinations and tourism businesses in attracting and working with Chinese tourists.

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