Showcasing luxury through a website

Project Specifics
  • Small Luxury Hotels of the World

  • Web & Mobile Development
  • 2017

The Client:

Small Luxury Hotels of the World (SLH) is a consortium of over 500 independent luxury hotels located in more than 80 countries.

The Objective:

Dragon Trail Interactive assists SLH gain visibility in the Chinese market by conveying the group’s unique luxury proposition to China’s growing number of High Net Worth Individuals (HNWI).

The comprehensive digital marketing strategy includes SLH’s official Chinese website, ongoing management of WeChat and Weibo accounts, as well as digital campaigns.

The Solution:

The recent website upgrade helps SLH showcase the group’s global footprint and portray its luxury DNA – matching independently minded travelers with independently spirited hotels. The website is fully localized for the Chinese audience. Each property has a dedicated content page that links to an online booking page. The website is integrated with the group’s WeChat and Weibo social media accounts and features SLH’s WeChat account’s weekly articles. The website is mobile responsive to suit China’s mobile-first digital preferences.

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