Hosting a Virtual Conference and Networking for Hong Kong’s MICE Industry

Project Specifics
  • Hong Kong Tourism Board

  • Digital Events
  • 2020

The Situation

Hong Kong Tourism Board (HKTB) partnered with Dragon Trail to deliver an online MICE trade show to support Hong Kong hotels, convention centers and other MICE suppliers to develop business with mainland Chinese buyers of MICE and corporate travel.

The Results

More than 1,300 1-on-1 virtual meetings completed

Our Work

The Hong Kong Virtual MICE Trade Show brought together more than 80 Hong Kong MICE suppliers to conduct business meetings and share information with more than 200 MICE buyers in mainland China, with virtual meetings, live presentations, and extensive informational resources to access and download on meetings, incentives, conventions, and exhibitions in Hong Kong.

The meeting platform remained live for two months, providing flexibility for sellers and buyers to request and conduct appointments. More than 1,300 1-on-1 virtual meetings were completed during this time period. Moreover, with regular promotion on Dragon Trail and other travel trade channels, it also helped Hong Kong MICE suppliers to build a large database of potential business partners.

During the first three days of the event, HKTB livestreamed conference sessions to mainland Chinese MICE agents to introduce MICE opportunities in Hong Kong. Sellers could also pre-record product presentations to be promoted to MICE buyers and visitors, and during interactive panel discussions, buyers could have their questions answered live. All presentation sessions were available for playback after their live broadcast.

Client testimonial

"Dragon Trail Interactive’s online exhibition is a highly convenient and intelligent platform. It integrates a collection of live broadcast, online chatroom, virtual booth and other important functions, to meet the trend of online B2B communication & trade. It can provide fully customized solutions for travel destinations and brands.
Dragon Trail Interactive’s team is also professional, from the early project communication, to the implementation and maintenance of online activities, they responded to our demand in a timely manner. The overall online exhibition experience was carried out very smoothly.”
-Rebecca Zhu 朱军
Senior Manager, National MICE
Hong Kong Tourism Board

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