Careers - join the team

Social Media Marketing Account Executive


Shanghai or Xi'an

Job Description

As Social Media Marketing Account Executive you will be responsible for managing the B2C and B2B social media needs of international and Chinese international tourism, trade, and export promotion organizations. The successful candidate will work closely with the “International & Inbound” team based in Beijing and be supported by our in-house design and marketing teams. The position requires a solid understating of digital marketing and excellent copywriting skills.


  • Responsibility for formulating social media strategy according to clients' brand

  • Formulate specific strategies according to the overall operation strategy, and be responsible for the implementation to achieve the corresponding KPIs

  • Formulate social media marketing activity plan and cooperate with the account manager to ensure the implementation of the plan

  • Constantly summarize case studies and successful examples from social media, think innovatively and apply new services to the company's business

  • Conduct in-depth communication with clients in the daily operation of Weibo and WeChat

  • Formulate weekly, monthly and annual account maintenance plans. Create Weibo and WeChat operation reports on time and with high quality

Skills and Requirements

  • Interested in digital and tourism industries. Working experience in tourism and social media industry is preferred

  • Enthusiastic, meticulous and conscientious

  • Bachelor degree or above, overseas study and work experience, major in Chinese language and literature, journalism, communication, media, marketing and other related majors is preferred

  • Know about and focus on various new technology products in the field of digital marketing

  • Have good understanding of and own approach to the operation of social media accounts, which have been used in practice

  • Have good communication skills in Chinese and English, be good at working in an international team, and be able to communicate well with overseas clients


To apply for the position, please email your resume and a cover letter in English to:

In your cover letter (no more than one page), please explain why you would like to apply for Dragon Trail international and why you are suitable for the role. Please note that applications without a cover letter will not be considered

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