Based in the UK, Sienna Parulis-Cook is Dragon Trail’s Director of Marketing and Communications. She writes about the Chinese digital landscape and travel trends; manages Dragon Trail’s monthly webinars, newsletter, and market intelligence reports; and oversees the company’s marketing, social media, and media relations. She is co-author of the book, China, the Future of Travel.
Sienna has 10 years of experience working in media and was Managing Editor of City Weekend magazine in Beijing, where she lived for 7 years. She also worked for 3 years as an editor for one of the UK’s largest magazine publishers, Immediate Media.
Sienna has had a passionate interest in China since she was 12, and has a master’s degree in Chinese Studies from London’s School of Oriental and African Studies, as well as a bachelor’s degree in International Relations with a focus on China from Brown University. In addition to her work for Dragon Trail, she also leads Mandarin-language tours for groups of independent and semi-independent Chinese travelers in the UK.
07 Nov 2024 - Online: WTM London 2024: Dragon Trail Speaking
25 Sep 2024 - Online: Webinar: Chinese Travel Trends & Golden Week Outlook
24 Apr 2024 - Online: Webinar: New Trends in Chinese Travel
20 Mar 2024 - Online: Webinar: Chinese New Year 2024 in Review
26 Jul 2023 - Online: Webinar: Working with China’s Travel Trade in 2023
28 Jun 2023 - Online: Webinar: Xiaohongshu Marketing for Travel
23 Jun 2023 - Online: Travel Retail Consumer Forum: Dragon Trail Speaking
14 Mar 2023 - Online: Webinar: Destination Marketing for Chinese Tourism Recovery
02 May 2023 - Online: ATM Dubai: Dragon Trail Speaking
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