Hui Li | Chief Operating Officer (COO)

With over 10 years of experience in China’s tourism industry, Hui Li has worked for traditional tour operators as well as online travel businesses. Prior to joining Dragon Trail Interactive, Hui Li was General Manager of e-commerce at China International Travel Service (CITS), one of China’s leading travel agencies. She was responsible for the development of e-commerce systems and the implementation of e-commerce operations at CITS headquarters, which included the digital integration of more than 20 subsidiaries located across China.

In 2000, Hui Li joined CYTS Online, a wholly-owned subsidiary of China Youth Travel Service (CYTS), another major state-owned travel agency in China. During her time with CYTS, Hui Li was responsible for product development and operations at, a joint venture between CYTS and Cendant. Hui Li holds a bachelor’s degree in English literature from Lanzhou University and a diploma in knowledge management from Peking University.

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