Travel Marketing in China - Our services and solutions

Digital solutions to help you build and manage China travel trade relationships

From WeChat-based training and certification, to webinars, management of roadshows and workshops, empowering partners with product information and managing their performance, we provide the tools and solutions to make travel trade marketing effective and efficient.

Training & Certification

China Travel Academy (CTA) is a mobile-first e-learning platform designed to make training and certifying Chinese travel agents easier than ever before. More than 20 destinations and travel businesses are already using the platform to train thousands of Chinese travel agents and optimize their B2B trade partner strategy.

WeChat-Based Webinar

China Travel Academy (CTA) Live is an easy-to-use mobile webinar tool, integrated into China’s most popular mobile social platform, WeChat. You can now update Chinese travel trade partners, with presentations and Q&As delivered right to their mobiles. CTA Live reports will give you valuable insights on the most frequently asked questions and most valuable trade partners.

WeChat Pop-Up Stores

Our WeChat pop-up stores connect Chinese consumers directly with qualified, pre-selected travel agents through the KanKan Talk customer service interface, an intelligent messaging platform featuring AI-assisted technology and data capture. Travel agents can sell itineraries, answer questions, and share image files and other informational materials.

Community Management

As you build up your travel trade partner network, it’s critical to keep members active and engaged. Our travel trade marketing team has helped many NTOs and DMOs create public WeChat accounts that integrate all travel trade outreach programs. Behind the public account, we provide a framework to track partner engagement and reward the most active members and the organizations they belong to.

Company & Product Listing

The Product Catalogue is mobile-first catalogue of tourism products, designed to help destinations promote authorized suppliers to the Chinese travel trade. Chinese travel agents can browse and search listings, download brochures and contact suppliers directly, all sanctioned by the destination. The directory will help travel agents develop new products with your suppliers and add value to your roadshows by giving suppliers long-term visibility.

Event Management

From planning to promotion to check-in, our event management solution helps you manage your roadshows in China more effectively and efficiently. Integrated with WeChat, our solution supports a multi-lingual business matching registration system and on-site prize draws to boost your audience engagement.

Travel Trade Media

Our WeChat based, Chinese-language, travel trade newsletter, In-N-Out Bound reaches an audience of over 33,000 from the Chinese travel trade community.

In partnership with Shanghai Port International Cruise Terminal (SPICT), we co-publish a monthly digital magazine, Cruise Chronicle, which is read by cruise company executives, academic researchers, and travel agents.

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