Travel Marketing in China - Our services and solutions

Digital services to connect you with Chinese consumers

From search engine marketing and online advertising campaigns to localized websites and apps, engaging social media content, reputation management and video marketing, we help clients win the hearts of Chinese consumers at every digital touch point.

Web & Mobile Development

A localized Chinese website provides an effective way to communicate with your target audience, be discovered and build consumer trust. Simple translation is far from sufficient, and our product managers can work with you to make sure your website delivers a truly localized experience. Our in-house developer team is also experienced at creating native apps and WeChat mini-programs.

Website Hosting & Content Maintenance

Getting a website up and running in China is more complicated than in other parts of the world. We provide a turn-key solution in website hosting, content maintenance and technical support, starting with the required ICP filing.

Social Media Marketing

The vast majority of Chinese outbound travelers use social media for research on travel and to share their travel experiences. Social platforms are essential for content marketing, fan engagement and campaigns, as well as powerful hubs for customer service, bookings and payment. We have extensive experience with Weibo and WeChat, and can also bring you up to date on the latest emerging social media platforms.

Reputation Management

User sharing of travel experiences and reviews of travel services appear on social media platforms, the forums of OTA websites, UGC websites, and many other sites and mobile apps. We offer social listening and reputation management services that cover these platforms. We provide alerts, summary reports of brand mentions, and can respond to user comments in Chinese on your behalf.

Digital Advertising & Campaigns

Social media and website creation are important first steps, but early investment in media buy can accelerate their visibility and have long-lasting effects. We will help you find the most effective channels and solutions, craft engaging creative, manage your budget and adapt a strategy based on results.

Video Marketing

Video is China’s most popular way to consume content, and the perfect form of visual storytelling for travel brands. With our video and animation services, we create insightful and compelling digital communications that help you stand out in China’s hyper competitive market. We can manage your video presence on Youku, iQiyi, Douyin, Miaopai and live streaming apps Yizhibo or Yingke.

Messaging Based Sales & Customer Support

Apps like WeChat have become much more than a person-to-person messaging platform, and are now used to deliver content and services. To help clients better engage consumers in service delivery and in selling, we have developed Kankan Talk, a messaging-based customer support and sales platform.

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