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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 5-11 December 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 5-11 December, 2020.

NTOs:
N.1 Swiss National Tourist Office: Giveaway | Tell us what you need in 2021 for a chance to win a desk calendar. (View)
N.2 Tourism Authority of Thailand – Chengdu Office: Bangkok at night looks like Cyberpunk 2077. (View)
N.3 Tourism Authority of Thailand – Shanghai Office: Introducing Hua Hin. (View)

DMOs:
N.1 Forever Edinburgh: UGC photos: Snow in Pentland Hills Regional Park. (View)
N.2 Dubai Department of Tourism & Commerce Marketing: UGC short video: Arabian Gulf views from your balcony. (View)
N.3 Macao Government Tourism Office: Giveaway | Play our H5 game for the chance to win prizes. (View)

Airlines:
N.1 All Nippon Airways:
The “Major Snow” solar term has arrived — let’s eat cake. (View)
N.2 Finnair: Short video: Happy holidays from Finnair. (View)
N.3 Asiana Airlines: Giveaway | How did you react the first time you encountered air turbulence? (View)

Cruise Lines: 
N.1 
Royal Caribbean International: The “Major Snow” solar term starts today — keep warm, everyone! (View)
N.2 Viking Cruises: Photos of snow-covered European cities for the start of the “Major Snow” solar term. (View)
N.3 Princess Cruises: Short video | Cruise health guide. (View)

Attractions & Museums:
N.1 The Museum of Modern Art: Video: “How to See Surrealist Women.” (View)
N.2 The British Museum: Items from our online flagship shop for the 12/12 shopping festival. (View)
N.3 Chateau de Versailles, Paris: Secret passages used by Louis XVI to access Marie Antoinette’s bedroom. (View)

Hotels:
N.1 Bulgari Hotels & Resorts: Winter skincare at Bulgari Beijing and Bulgari Shanghai spas. (View)
N.2 Marriott Bonvoy: Giveaway | Share your smile for a chance to win a hotel stay. (View)
N.3 Radisson Hotels: Sharing UGC photos from Radisson Blu Hangzhou Xintiandi’s Japanese restaurant. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 63
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 60
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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