Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 23-29 July 2022

NTOs:
N.1 Visit Korea – Beijing Office: Promotion with Boy Story: travel for Gen-Z. (View)
N.2 Visit Singapore: Human Remix party. (View)
N.3 German National Tourist Board: Live streaming: Baden-Württemberg. (View)

DMOs:
N.1 Discover Hong Kong: UGC photos: Sunset after the rain in Sai Wan. (View)
N.2 Forever Edinburgh: UGC photos: Twilight in Edinburgh. (View)
N.3 Bayern Tourismus Marketing: Three-star Michelin restaurant Überfahrt Christian Juergens. (View)

Airlines:
N.1 All Nippon Airways: Taste of Japan: Nagashi somen “flowing noodles”. (View)
N.2 Asiana Airlines: Giveaway to celebrate the return of Seoul-Beijing flights. (View)
N.3 Cathay Pacific: Movenpick ice cream on board. (View)

Cruise Lines:*
N.1 Royal Caribbean International: Short video: Ultimate World Cruise 2023-2024. (View)
N.2 Viking Cruises: Repost: KOL review. (View)
*Only two international cruise lines posted on Weibo this week

Attractions & Museums:
N.1 Louvre Museum, Paris: Stone pillar from the Persian Empire palace, Darius I. (View)
N.2 Chateau de Versailles: Short video: Restoration of Madame du Barry’s suite. (View)
N.3 Banff National Park: Short video: Banff mountain scenery. (View)

Hotels:
N.1 Bulgari Hotels and Resorts: Wonderful Sundays start at Bulgari Hotel Beijing’s Niko Romito restaurant. (View)
N.2 Marina Bay Sands, Singapore: Human Remix party. (View)
N.3 Marriott Bonvoy: JW Marriott Shenzhen Bao’an has official opened its second phase, Glory Tower. (View)

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Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38