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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 12-18 December 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 12-18 December, 2020.

NTOs:
N.1 Tourism Authority of Thailand – Shanghai Office: Giveaway | Say goodbye to the old year. (View)
N.2 Japan National Tourism Organization: Competition | Share your memories of Japan for the chance to win prizes. (View)
N.3 Swiss National Tourist Office: Short video: Cheese fondue. (View)

DMOs:
N.1 Gunma: End of year giveaway. (View)
N.2 Hong Kong Tourism Board: Hong Kong transportation + giveaway. (View)
N.3 Forever Edinburgh: UGC photos of Scottish nature. (View)

Airlines:
N.1 China Airlines:
Giveaway | China Airlines’ 61st birthday. (View)
N.2 Asiana Airlines: New Korean Tourism video + giveaway. (View)
N.3 Cathay Pacific: Short video: Meet our Douyin star and mechanic, Blake. (View)

Cruise Lines: 
N.1 Dream Cruises
: Short video: Nightlife on board Dream Cruises. (View)
N.2 Royal Caribbean International: Broadway at Sea. (View)
N.3 Viking Cruises: Christmas giveaway. (View)

Attractions & Museums:
N.1 V&A Museum: Short video with fashion vlogger AHALOLO: Inside Out bags exhibition. (View)
N.2 Art Institute of Chicago: 12/12 is Edvard Munch’s birthday. (View)
N.3 Chateau de Versailles, Paris: On this day in history: Napoleon I informed Josephine of his intention to divorce. (View)

Hotels:
N.1 Bulgari Hotels & Resorts: Christmas afternoon tea. (View)
N.2 Accor Hotels: Short video: Accor’s pioneering biodegradable solution. (View)
N.3 Marriott Bonvoy: “Smile masterpiece” by Ripple Root. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 63
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 60
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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