WeChat Weekly Ranking- Destinations, Airlines and Cruises – Week 19 -25 June

NTOs:
N.1 Tourism Authority of Thailand – Beijing Office: Thailand was back in the top position with 8 articles totaling 52,000 page views.
N.2 Tourism Australia: Australia received 49,000 total post views with tips on self-drive around Tasmania.
N.3 Tourism New Zealand: Similarly to Australia, New Zealand also wrote about road trips around the country.

DMOs:
N.1 The Ontario Tourism Marketing Partnership: Ontario came in to the top position for the first time, thanks to an article on the celebrations planned for Canada’s 150th birthday.
N.2 Hong Kong Tourism Board: Hong Kong also talked about the city’s celebrations for the 20th anniversary since the city’s return to China.
N.3: Visit NSW: Visiting vineyards in New South Wales.

Airlines:
N.1 Air Asia: 50 % off tickets to Bangkok.
N.2 Cathay Pacific: Tickets to Europe from RMB 2,610.
N.3 Hong Kong Airlines: The airline announced Jackie Chan as its new brand ambassador.

Cruise Lines:
N.1 Royal Caribbean International: Members enjoy a discount on “Membership day”.
N.2 Costa Cruise: Summer sales from RMB 799.
N.3 Norwegian Cruise Line: Recommended dishes on NCL’ s Joy ship.

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Contact us at communications@dragontrail.com.

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 43
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 52
N. overseas airlines surveyed: 47
N. overseas cruise lines surveyed: 13