NTOs:
N.1 Tourism Australia: The most read article leveraged the popularity of the movie The Fate of the Furious to introduce extreme sports in Australia.
N.2 Tourism Authority of Thailand – Beijing Office: Thailand’s top article encouraged followers to send Songkran Water Festival photos to win gifts.
N.3 Destination Canada: An article about Canada’s history has gained the highest views for this week.
DMOs:
N.1 Hong Kong Tourism Board: Hong Kong’s Birthday of Tin Hau Festival.
N.2 Dubai Department of Tourism & Commerce Marketing: Dubai’s top 10 free of charge attractions.
N.3 Macao Government Tourism Office: Macao’s Songkran Water Festival.
Airlines:
N.1 Air Asia: 50% off tickets in the occasion of Mother’s Day.
N.2 Cathay Pacific: Discount tickets to Australia.
N.3 Singapore Airlines: Discount tickets in the occasion of Singapore Airlines’ 70th anniversary.
Cruise Lines:
N.1 Royal Caribbean International: Membership sales promotion.
N.2 Costa Cruise: A commercial advertising video features actress Gao Yuanyuan.
N.3 Royal Caribbean International Deals: leveraging the popularity of a Chinese movie A Chinese Odyssey.
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Cannot find your organization on the list?
If you do not see your oganization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.
Contact us at michaela.mentasti@dragontrail.com
About the data:
The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.
About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 42
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 51
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 13
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