Resources - news, events, videos & presentations

WeChat Weekly Rankings: Destinations, Airlines and Cruises – 9 – 15 Apr 2018

NTOs: N.1 Japan National Tourism Organization: Come to Japan to see these purple hydrangea in June. N.2 Tourism New Zealand: Each landscape is like a painted scroll.

NTOs:
N.1 Japan National Tourism Organization: Come to Japan to see these purple hydrangea in June.
N.2 Tourism New Zealand: Each landscape is like a painted scroll.
N.3 Tourism Australia: Quokka selfies.

DMOs:
N.1 Hong Kong Tourism Board: The exotic coastal villages on the south side of Hong Kong island.
N.2 British Columbia: Cherry blossoms in Vancouver.
N.3 Dubai Department of Tourism & Commerce Marketing: This is how the music for Dubai’s water fountains gets selected.

Airlines:
N.1 Air Asia:
5 strategies to save money on your holiday, plus win a free ticket.
N.2 Cebu Pacific: 300 RMB to fly to Manila and visit 7,000 beautiful islands.
N.3 Scoot: Tickets from 338 RMB so you can post about your cool holiday on WeChat.

Cruise Lines  
N.1 Royal Caribbean International Deals:
Summer is here – find your elixir at Royal Caribbean’s pharmacy.
N.2 Norwegian Cruise Line: Early bird tickets from 5,888 RMB to leave on a cruise from Tianjin.
N.3 Viking Cruises: You can still enjoy Chinese food while in Europe. Viking Cruises’ guide to eating 24 hours.

Attractions & Museums
N.1 Hong Kong Disneyland: Where are you going for the (May 1st) Labor Day holiday? Four-year-old KOL, Ala Lei, enjoys her visit to Disneyland.
N.2 Louvre Museum, Paris: Leonardo da Vinci’s Mona Lisa.
N.3 National Gallery of Victoria, Australia: Don’t miss out on NGV’s Triennial’s closing show.

Hotels
N.1 Starwood Preferred Guest: Stunning houses to gaze on many different landscapes – win up to 12,000 reward points.
N.2 Marriott International: Marriott rewards’ campaign – win up to 36,000 points.
N.3 Hilton Hotels & Resorts: Don’t you regret when you don’t get to eat all the food when staying at a hotel? A foodie’s guide to eating at Hilton.

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and In-n-Outbound, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 46
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 64
N. overseas airlines surveyed: 47
N. overseas cruise lines surveyed: 14
N. overseas attractions & museums surveyed: 19
N. overseas cruise lines surveyed: 17

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