Resources - news, events, videos & presentations

NEWS

Hotels and Attractions Added to Dragon Trail’s WeChat Rankings

11 Apr 2018

From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.

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NEWS

Hurtigruten Taps into Chinese Interest in Polar Travel with New, Interactive Website

21 Mar 2018

Adventure cruise operator Hurtigruten is tapping into Chinese consumers’ surging interest in polar travel, with a newly launched Chinese website.

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NEWS

Dragon Trail Partners with TravPRO to Create Innovative Global B2B Training Solutions

27 Feb 2018

February 27, 2018 – Chinese digital marketing agency Dragon Trail Interactive has partnered with travel technology company TravPRO Mobile to help travel brands easily expand their global travel trade training programs into China, through China’s leading mobile app and social media platform, WeChat.

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NEWS

Dragon Trail Welcomes the Year of the Dog 2018 in London

22 Feb 2018

On 20 February, 2018, Dragon Trail Interactive celebrated Chinese New Year and the one-year anniversary of our UK office with two events in London.

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BLOG

10 Takeaways from Skift’s ‘WeChat Marketing Strategies for Global Travel Brands’

06 Feb 2018

Skift’s new report, WeChat Marketing Strategies for Global Travel Brands 2018, uses Dragon Trail’s 2017 WeChat data together with industry interviews to offer a crash course in China’s leading mobile app and social media platform.

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NEWS

Dragon Trail Interactive Appoints Matt Grayson as President – Americas, Opens US Office

15 Jan 2018

Dragon Trail Interactive is pleased to announce that it has appointed Matt Grayson as President – Americas, and at the same time is expanding the company to a third continent with the opening of a US office in Lexington, Kentucky.

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NEWS

Dragon Trail Interactive Wins 2017’s Best Digital Marketing Company Award

14 Dec 2017

Dragon Trail Interactive was honored to win Best Digital Marketing Company at the Costa Cruise 2017 Travel Industry Annual Awards on December 12, 2017 in Beijing.

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BLOG

10 Things We Learned from Eye for Travel’s Chinese Travel Consumer Report 2017-2018

01 Dec 2017

“The primary growth engine for tourism boards, airlines, airport operators, hotel groups, OTAs, tourism service providers, restaurateurs, retailers and real estate developers on all continents.”

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NEWS

China Travel Academy: A Fresh Way To Work With The China Travel Trade

27 Jul 2017

The travel market and consumer marketing in China are both developing at a breathtaking pace, but conversely, strategies for trade marketing in the travel industry have barely changed for decades.

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