From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.
Adventure cruise operator Hurtigruten is tapping into Chinese consumers’ surging interest in polar travel, with a newly launched Chinese website.
February 27, 2018 – Chinese digital marketing agency Dragon Trail Interactive has partnered with travel technology company TravPRO Mobile to help travel brands easily expand their global travel trade training programs into China, through China’s leading mobile app and social media platform, WeChat.
On 20 February, 2018, Dragon Trail Interactive celebrated Chinese New Year and the one-year anniversary of our UK office with two events in London.
Skift’s new report, WeChat Marketing Strategies for Global Travel Brands 2018, uses Dragon Trail’s 2017 WeChat data together with industry interviews to offer a crash course in China’s leading mobile app and social media platform.
Dragon Trail Interactive is pleased to announce that it has appointed Matt Grayson as President – Americas, and at the same time is expanding the company to a third continent with the opening of a US office in Lexington, Kentucky.
Dragon Trail Interactive was honored to win Best Digital Marketing Company at the Costa Cruise 2017 Travel Industry Annual Awards on December 12, 2017 in Beijing.
“The primary growth engine for tourism boards, airlines, airport operators, hotel groups, OTAs, tourism service providers, restaurateurs, retailers and real estate developers on all continents.”
The travel market and consumer marketing in China are both developing at a breathtaking pace, but conversely, strategies for trade marketing in the travel industry have barely changed for decades.