In November 2018, Visit Sweden became the first national tourism board to launch a WeChat mini-program for China Travel Academy (CTA) to trade Chinese travel agents.
Catch up on Dragon Trail's highlights from 2018, and get a taste of what's to come in 2019 - our 10th anniversary year. In the new year, we look forward to launching events, digital developments, reports, a book and more.
Dragon Trail Interactive delivered a session on Chinese digital marketing and reputation management for travel brands at World Travel Market in London on 7 November, 2018.
On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.
Updated website information for China's new Ministry of Culture and Tourism, which absorbed the former China National Tourism Administration (CNTA) in March 2018.
Dragon Trail brought fresh insights on Chinese travel and technology to Europe’s largest forum on travel distribution, EyeforTravel’s 2018 Travel Distribution Summit Europe in London.
From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.
Adventure cruise operator Hurtigruten is tapping into Chinese consumers’ surging interest in polar travel, with a newly launched Chinese website.