On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.
Updated website information for China's new Ministry of Culture and Tourism, which absorbed the former China National Tourism Administration (CNTA) in March 2018.
Dragon Trail brought fresh insights on Chinese travel and technology to Europe’s largest forum on travel distribution, EyeforTravel’s 2018 Travel Distribution Summit Europe in London.
From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.
Adventure cruise operator Hurtigruten is tapping into Chinese consumers’ surging interest in polar travel, with a newly launched Chinese website.
February 27, 2018 – Chinese digital marketing agency Dragon Trail Interactive has partnered with travel technology company TravPRO Mobile to help travel brands easily expand their global travel trade training programs into China, through China’s leading mobile app and social media platform, WeChat.
On 20 February, 2018, Dragon Trail Interactive celebrated Chinese New Year and the one-year anniversary of our UK office with two events in London.
Skift’s new report, WeChat Marketing Strategies for Global Travel Brands 2018, uses Dragon Trail’s 2017 WeChat data together with industry interviews to offer a crash course in China’s leading mobile app and social media platform.
Dragon Trail Interactive is pleased to announce that it has appointed Matt Grayson as President – Americas, and at the same time is expanding the company to a third continent with the opening of a US office in Lexington, Kentucky.