Resources - news, events, videos & presentations

NEWS

German Tourist Board Hosts Live WeChat Webinar with Lufthansa

27 Jul 2018

On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.

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NEWS

Updates on China’s Ministry of Culture and Tourism

18 Jul 2018

Updated website information for China's new Ministry of Culture and Tourism, which absorbed the former China National Tourism Administration (CNTA) in March 2018.

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BLOG

5 Insights on Chinese Outbound Tourism from EyeforTravel’s 2018 Travel Distribution Summit Europe

13 Jun 2018

Dragon Trail brought fresh insights on Chinese travel and technology to Europe’s largest forum on travel distribution, EyeforTravel’s 2018 Travel Distribution Summit Europe in London.

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NEWS

Hotels and Attractions Added to Dragon Trail’s WeChat Rankings

11 Apr 2018

From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.

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NEWS

Hurtigruten Taps into Chinese Interest in Polar Travel with New, Interactive Website

21 Mar 2018

Adventure cruise operator Hurtigruten is tapping into Chinese consumers’ surging interest in polar travel, with a newly launched Chinese website.

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NEWS

Dragon Trail Partners with TravPRO to Create Innovative Global B2B Training Solutions

27 Feb 2018

February 27, 2018 – Chinese digital marketing agency Dragon Trail Interactive has partnered with travel technology company TravPRO Mobile to help travel brands easily expand their global travel trade training programs into China, through China’s leading mobile app and social media platform, WeChat.

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NEWS

Dragon Trail Welcomes the Year of the Dog 2018 in London

22 Feb 2018

On 20 February, 2018, Dragon Trail Interactive celebrated Chinese New Year and the one-year anniversary of our UK office with two events in London.

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BLOG

10 Takeaways from Skift’s ‘WeChat Marketing Strategies for Global Travel Brands’

06 Feb 2018

Skift’s new report, WeChat Marketing Strategies for Global Travel Brands 2018, uses Dragon Trail’s 2017 WeChat data together with industry interviews to offer a crash course in China’s leading mobile app and social media platform.

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NEWS

Dragon Trail Interactive Appoints Matt Grayson as President – Americas, Opens US Office

15 Jan 2018

Dragon Trail Interactive is pleased to announce that it has appointed Matt Grayson as President – Americas, and at the same time is expanding the company to a third continent with the opening of a US office in Lexington, Kentucky.

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