Resources - news, events, videos & presentations

NEWS

Dragon Trail CEO Speaks at WTCF Report Launch

21 Jan 2019

Dragon Trail’s CEO George Cao spoke about new trends in tourism marketing at the WTCF's launch event for their Report on World Tourism Economy Trends 2019 on January 16, 2019 in Beijing.

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NEWS

Sweden Trains Chinese Travel Trade with WeChat Mini-Program

16 Jan 2019

In November 2018, Visit Sweden became the first national tourism board to launch a WeChat mini-program for China Travel Academy (CTA) to train Chinese travel agents.

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NEWS

2018 Highlights and 2019 Developments for Dragon Trail

02 Jan 2019

Catch up on Dragon Trail's highlights from 2018, and get a taste of what's to come in 2019 - our 10th anniversary year. In the new year, we look forward to launching events, digital developments, reports, a book and more.

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NEWS

Holiday Greetings 2018

19 Dec 2018

2018 has been a record-breaking year for Chinese tourism, and we look forward to continuing to help you reach Chinese travelers and the travel trade in 2019. From the whole Dragon Trail Interactive team, we wish you a very happy festive season.

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NEWS

Dragon Trail Trains Travel SMEs on Chinese Outbound Tourism Marketing at WTM London

09 Nov 2018

Dragon Trail Interactive delivered a session on Chinese digital marketing and reputation management for travel brands at World Travel Market in London on 7 November, 2018.

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NEWS

German Tourist Board Hosts Live WeChat Webinar with Lufthansa

27 Jul 2018

On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.

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NEWS

Updates on China’s Ministry of Culture and Tourism

18 Jul 2018

Updated website information for China's new Ministry of Culture and Tourism, which absorbed the former China National Tourism Administration (CNTA) in March 2018.

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BLOG

5 Insights on Chinese Outbound Tourism from EyeforTravel’s 2018 Travel Distribution Summit Europe

13 Jun 2018

Dragon Trail brought fresh insights on Chinese travel and technology to Europe’s largest forum on travel distribution, EyeforTravel’s 2018 Travel Distribution Summit Europe in London.

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NEWS

Hotels and Attractions Added to Dragon Trail’s WeChat Rankings

11 Apr 2018

From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.

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