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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 26 March-1 April 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 26 March-1 April 2022.

NTOs:
N.1 Tourism Authority of Thailand – Chengdu Office: Asia’s 50 Best Restaurants list: Four out of the top 10 are in Thailand. (View)
N.2 Swiss National Tourist Office: Celebrating the marriage of Crash Landing on You‘s Hyun Bin and Son Ye-jin. (View)
N.3 German National Tourist Board:
German sausages. (View)

DMOs:
N.1 Discover Hong Kong:
UGC photos: Signs in Hong Kong. (View)
N.2 Forever Edinburgh: UGC photos: Edinburgh’s seaside. (View)
N.3 Bayern Tourismus Marketing: April wallpaper. (View)

Airlines:
N.1 All Nippon Airways: Short video: Cherry blossoms. (View)
N.2 Cathay Pacific: Cathay’s work for the 2022 Winter Olympics and Paralympics. (View)
N.3 China Airlines: Short video: A321 Neo. (View)

Cruise Lines:
N.1 Royal Caribbean International
: Short video: Wonder of the Seas, the world’s largest cruise ship. (View)
N.2 MSC Cruises: Live shows on Mediterranean cruises. (View)
N.3 Princess Cruises: Sapphire Princess is going pole to pole in 2023-2024. (View)

Attractions & Museums:
N.1 Art Institute of Chicago: Vincent van Gogh’s birthday. (View)
N.2 Louvre Museum, Paris: Our new exhibition, “The Pharaohs of Upper and Lower Egypt” is launched on the occasion of the 200th anniversary of the creation of Egyptology. (View)
N.3 V&A Museum: Today is World Theatre Day. (View)

Hotels:
N.1 Bulgari Hotels and Resorts: Cocktails at Bulgari Hotel Milan. (View)
N.2 Marina Bay Sands, Singapore: Ice cream giveaway with 1946 Zhongjie and Singapore Tourism Board. (View)
N.3 Marriott Bonvoy: We’re donating PPE for Shanghai’s epidemic prevention work. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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