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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 14-20 May 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 14-20 May 2022.

NTOs:
N.1 Tourism Authority of Thailand – Beijing Office: 5/20 celebrity video + giveaway. (View)
N.2 Tourism Authority of Thailand – Chengdu Office: Photos of Bangkok. (View)
N.3 German National Tourist Board:
Vote for your favorite city. (View)

DMOs:
N.1 Discover Hong Kong:
UGC photos: Sunrise at Tsing Ma Bridge. (View)
N.2 Forever Edinburgh:
Pride Edinburgh. (View)
N.3 Gangwon Province Tourism Board:
Short video: Gangwon’s surfing destination. (View)

Airlines:
N.1 All Nippon Airways: 5/20 + UGC photo. (View)
N.2 Cathay Pacific: Repost of KOL content: Beijing-Hong Kong-Singapore flight. (View)
N.3 Asiana Airlines: Giveaway: What’s the airport code for Incheon? (View)

Cruise Lines:
N.1 Royal Caribbean International
: Willemstad, Curacao. (View)
N.2 Viking Cruises: What’s it like to spend a day on China Merchants Yidun? (View)
N.3 MSC Cruises: Why does the Mediterranean fascinate travelers from all over the world? (View)

Attractions & Museums:
N.1 Louvre Museum, Paris: Worshiping birds in ancient Egypt. (View)
N.2 Chateau de Versailles: Mandarin live streaming for International Museums Day. (View)
N.3 Art Institute of Chicago: Short video: Reframing Seurat’s A Sunday on La Grande Jatte. (View)

Hotels:
N.1 Bulgari Hotels and Resorts: Romantic 5/20 at Bulgari Hotel Beijing. (View)
N.2 InterContinental: 5/20 at InterContinental. (View)
N.3 Hilton Hotels & Resorts: Six days of live streaming with Li Jiaqi. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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