WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 29 April – 5 May 2019

NTOs:
N.1 Japan National Tourism Organization: Guide to Japan’s prettiest small towns.
N.2 Tourism Authority of Thailand – Beijing Office: May events calendar.
N.3 Tourism New Zealand: “Viva La Romance 2” to inspire your next trip to New Zealand.

DMOs:
N.1 Dubai Department of Tourism & Commerce Marketing: Dubai in May.
N.2 Travel South USA: Great Smoky Mountains National Park travel guide.
N.3 Macao Government Tourism Office: The light night market 2019.

Airlines:
N.1 Scoot: New route promotion | Tickets from RMB188.                            
N.2 Air Macau: Mother’s Day sales and offers | Return tickets from RMB480.
N.3 Cebu Pacific: Summer sales | Tickets from RMB130.

Cruise Lines:*
N.1 Royal Caribbean International: Royal Caribbean begins construction of fifth Oasis Class cruise ship.
N.2 Hurtigruten Cruises: We are hiring!
N.3 TallinkSilja: Spend your holiday in Tallinn with Tallink Silja.

Attractions & Museums:
N.1 Louvre Museum, Paris: Leonardo da Vinci’s life in France.
N.2 The British Museum: Late bloomer: the exquisite craft of Mary Delany.
N.3 Asian Art Museum, San Francisco: Museum Director Dr. Jay Xu receives two new honors.

Hotels:
N.1 Hilton: Travel benefits from Hilton Honors.
N.2 Shangri-la Hotels: Spend your Labor Day holiday with Shangri-la.
N.3 Intercontinental: Explore new experience with Intercontinental.

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 51
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 69
N. overseas airlines surveyed: 48
N. overseas cruise lines surveyed: 17
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 27

*Only 3 cruise lines posted content on WeChat this week. The reason for this is that cruise lines tend to be service accounts, which can only post four times per month, and this month, most of the cruise lines may have used up their post quota by the end of April. This is also why some leading airline, attraction, and hotel accounts are missing in this week’s rankings.