Real insights from Chinese travelers

Episode n.26 Safety

Dec. 20, 2019

Real insights from Chinese travelers

Episode n.25 Payments Abroad

Sep. 04, 2019

In recent years, urban China has transformed from a cash-based economy to one that runs mostly on mobile payments. Accepting Alipay and WeChat Pay, as well as China UnionPay, is becoming a must for businesses that want to welcome Chinese tourists and offer them the same conveniences as they are used to at home.

Real insights from Chinese travelers

Episode n.24 Spending Abroad

Aug. 09, 2019

Since 2012, China has been world’s highest-spending international tourism source market, with over 250 billion USD in annual spending. But how much do most Chinese tourists really spend, and how is spending behavior changing?

Real insights from Chinese travelers

Episode n.23 Self-driving

Jul. 05, 2019

Self-driving tourism, or car rental, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract independent Chinese travelers to lesser known destinations.

Real insights from Chinese travelers

Episode n.22 Destination Oceania

May. 28, 2019

As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.

Real insights from Chinese travelers

Episodio n.21 Destino Sudamérica

Mar. 08, 2019

El elevado precio de los pasajes de avión a Sudamérica y la larga duración del vuelo desde China hacen que Sudamérica sea uno de los destinos menos visitados por los turistas chinos. No obstante, el “ultimo continente” está cada vez más presente en el radar de los viajeros chinos con más experiencia de viaje a sus espaldas y con un mayor poder adquisitivo.

Real insights from Chinese travelers

Episode n.21 Destination South America

Mar. 08, 2019

The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers.

Real insights from Chinese travelers

Episode n.20 Destination North America

Jan. 29, 2019

North America has long been a popular long-haul destination for Chinese outbound travelers, attracted by the continent’s nature, suitability for self-driving, educational opportunities and more. Learn about Chinese tourism to the US and Canada, and the factors that may affect future growth.

Real insights from Chinese travelers

Episode n.19 Destination Africa

Jan. 10, 2019

Chinese tourism to Africa is on the rise. From wildlife to visa waivers, find out what attracts Chinese travelers to Africa, and which destinations are most popular.

Real insights from Chinese travelers

Episode n.18 Destination Europe

Nov. 30, 2018

China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.

Real insights from Chinese travelers

Episode n.17 Destination Asia

Nov. 14, 2018

Close to 75% of outbound trips made by Chinese travelers in 2017 were to destinations in Asia. What are the top Asian destinations, why are they so popular, and how do Chinese tourists usually travel around Asia?

Real insights from Chinese travelers

Episode n.16 Digital Channels

Oct. 31, 2018

Chinese travelers, especially FITs, do a lot of research before setting out on their trips. Which websites and apps do Chinese tourists prefer for planning and booking travel, and which digital tools do they use once they’ve reached their destination?

Real insights from Chinese travelers

Episode n.15 KOLs

Oct. 09, 2018

With many Chinese outbound tourists discovering travel destinations through their smartphones, the endorsement of online KOLs – or Key Opinion Leaders – is having a dramatic effect on the travel choices of millions of Chinese consumers. Learn how travel KOLs differ from other internet celebrities, which platforms they prefer, and why they are so influential.

Real insights from Chinese travelers

Episode n.14 Communicating Abroad

Sep. 11, 2018

How easy is it for Chinese tourists to communicate abroad? While 10 million Chinese speak English, there can still be plenty of language barriers. Find out how Chinese outbound travelers get around communication issues and where they think Chinese-language resources need to improve.

Real insights from Chinese travelers

Episode n.13 Summer Travel

Aug. 22, 2018

It is predicted that 30 million Chinese will travel internationally in July and August 2018. Find out their motivations for travel, top destinations, and most rapidly growing markets – as well as how Chinese summer travelers differ from traditional source markets.

Real insights from Chinese travelers

Episode n.12 Travel Companions

Aug. 03, 2018

Chinese tourists’ choice of travel companions will influence many other decisions, including when to travel, where to go, and what activities to do. From family travel, to girls-only trips, to solo travel, find out what’s most popular for Chinese travelers and what you should expect from each of these market segments.

Real insights from Chinese travelers

Episode n.11 Sports Tourism

Jun. 20, 2018

Sports tourism is becoming popular among Chinese young professionals, who are increasingly going overseas to watch or participate in sporting events. Find out how many Chinese are traveling to Russia this month, and why this year’s World Cup is so popular for Chinese sports fans.

Real insights from Chinese travelers

Episode n.10 – Cruises

May. 29, 2018

Last year the number of Chinese cruise passengers reached 2.8 million, and by 2030, China is expected to become the world’s largest source market for the international cruise industry. Learn about the most popular and fastest growing cruise destinations and routes, what kinds of Chinese travelers go on cruises, and how cruise companies have adapted their products for the Chinese market.

Real insights from Chinese travelers

Episode 9 – Dining Overseas

Apr. 27, 2018

Food is an increasingly important part of the travel experience for Chinese tourists abroad. Find out which kinds of tourists are more likely to opt for local cuisine instead of Chinese restaurants when they travel, and how they integrate dining into their travel plans.

Real insights from Chinese travelers

Episode 8 – Themed Travel

Mar. 29, 2018

With greater disposable income, more and more Chinese have taken up leisure activities and hobbies, and are now exploring these interests on their overseas travels. From photography trips to wine tastings to sporting events, find out what areas of themed travel are most popular, and how Chinese travelers are finding ways to embrace their passions abroad.

Real insights from Chinese travelers

Episode 7 – Winter Sports

Mar. 13, 2018

Travel to wintry destinations and interest in skiing and other snow sports, are both increasingly appealing to Chinese tourists. Find out which cold climates around the world were travel hotspots during Chinese New Year 2018, as well as what we can expect for outbound ski tourism in the lead up to the Beijing 2022 Winter Olympics and beyond.

Real insights from Chinese travelers

Episode 6 – Chinese New Year

Feb. 08, 2018

Chinese New Year is one of the most popular times of the year to travel overseas, and this year 7 million Chinese travelers are expected to go abroad – 10% more than last year. Find out where Chinese travelers are planning to go and why traveling at this time is so popular.

Real insights from Chinese travelers

Episode 5 – Adventure Travel

Jan. 23, 2018

As Chinese travelers become more experienced, there’s a growing desire to get off the beaten track and try more adventurous activities, from arctic cruises to African safaris. We take a look at why this kind of travel is becoming so popular with Chinese tourists, and which destinations are most in-demand.

 

Real insights from Chinese travelers

Episode 4 – Exchange Rate

Jan. 09, 2018

In recent years, exchange rate fluctuations against the Chinese RMB have become more common. But does this really affect how Chinese choose to travel and spend overseas? With interviews with Chinese tourists and statistical analysis, we look at which countries are most impacted by changing currency values and why.

Real insights from Chinese travelers

Episode 3 – Shopping

Dec. 07, 2017

After years of queueing up for brand-name luxury items and going on overseas shopping sprees, Chinese tourists are changing the way they spend abroad – shopping is still important, but it’s no longer the main reason to travel. Learn why these changes are happening and what retailers can do to remain attractive to Chinese shoppers.

Real insights from Chinese travelers

Episode 2 – Silver Travelers

Nov. 20, 2017

China’s population is aging, and by 2025, 20% of the country will be over 60. These senior citizens – or “silver travelers” – are also a fast-growing outbound tourism market. Find out how they book their travel, where they are going, and what appeals to them most about international travel.

Real insights from Chinese travelers

Episode 1 – Free Independent Travelers

Nov. 09, 2017

Independent travelers make up 40% of the Chinese outbound tourism market and are responsible for almost all of the increase in Chinese travel overseas in 2017. Learn why the FIT (free independent travel) segment is growing as the package tour market stagnates, who these travelers are, and where they are going…

Real insights from Chinese travelers

Where Are They Going This Summer?

Jul. 11, 2017

Summer outbound travel is becoming increasingly popular among Chinese consumers, with 30 million projected departures for the summer months of 2017. We went to Beijing Capital Airport and Sanlitun SOHO in Beijing to interview a few travellers about their summer plans.

Real insights from Chinese travelers

October Golden Week Sees Niche Destinations on the Rise

Oct. 31, 2016

Half of the 64 million Chinese outbound border crossings during the first half of 2016 were to destinations beyond Greater China. The unprecedented trend has carried on during October Golden Week, which saw an estimated 6 million Chinese citizens going abroad for leisure. During the holiday more tourists traveled independently and the destinations visited varied significantly.

  • Safety
    Dec. 20, 2019

  • Payments Abroad
    Sep. 04, 2019

  • Spending Abroad
    Aug. 09, 2019

  • Self-driving
    Jul. 05, 2019

  • Destination Oceania
    May. 28, 2019

  • Destino Sudamérica
    Mar. 08, 2019

  • Destination South America
    Mar. 08, 2019

  • Destination North America
    Jan. 29, 2019

  • Destination Africa
    Jan. 10, 2019

  • Destination Europe
    Nov. 30, 2018

  • Destination Asia
    Nov. 14, 2018

  • Digital Channels
    Oct. 31, 2018

  • KOLs
    Oct. 09, 2018

  • Communicating Abroad
    Sep. 11, 2018

  • Summer Travel
    Aug. 22, 2018

  • Travel Companions
    Aug. 03, 2018

  • Sports Tourism
    Jun. 20, 2018

  • Cruises
    May. 29, 2018

  • Dining Overseas
    Apr. 27, 2018

  • Themed Travel
    Mar. 29, 2018

  • Winter Sports
    Mar. 13, 2018

  • Chinese New Year
    Feb. 08, 2018

  • Adventure Travel
    Jan. 23, 2018

  • Exchange Rate
    Jan. 09, 2018

  • Shopping
    Dec. 07, 2017

  • Silver Travelers
    Nov. 20, 2017

  • Free Independent Travelers
    Nov. 09, 2017

  • Where Are They Going This Summer?
    Jul. 11, 2017

  • October Golden Week Sees Niche Destinations on the Rise
    Oct. 31, 2016

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THE PROJECT

The Chinese outbound tourism market changes very fast, and often in unpredictable ways. The China Outbound Travel Pulse video series aims to help viewers expand and update their knowledge, with fresh and engaging first-hand information and candid insights into current trends. We measure the pulse of the Chinese outbound travel market through interviews with real Chinese travelers, research into trending online topics, and expert analysis to understand what it all means for the travel and tourism industries.

ABOUT US

Dragon Trail Interactive oversees the management of all research activities, including video interviews, animation and video production.

China Outbound Tourism Research Institute provides analysis of the data and background information expanding and explaining the discussions in the video interviews, as well as updates on the latest market statistics.

Dragon Trail Interactive is an award-winning travel technology and digital marketing agency helping travel organizations reach and connect with China’s affluent consumers. Founded in 2009 by industry veterans, Dragon Trail Interactive has been one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations and the tremendous potential of Chinese social media as a way to tap into that market. Some of Dragon Trail Interactive current clients include: Hertz, Destination Canada, Preferred Hotels, Universal Studios, Norwegian Cruise Lines, Leading Hotels and Virgin Australia Airlines.

COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market. COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing and more than 20 COTRI Country Partners located in countries around the world, providing local services in more than 50 countries. COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt, a sinologist and professor for international tourism management with more than 35 years of practical and academic experience in Chinese tourism.

CONTACT US

If you have any questions about the project, have any suggestions on the topics to cover for upcoming episodes, please contact us with the subject line “China Outbound Travel Pulse” at pulse@dragontrail.com
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