Posted on May 18, 2017

WeChat Weekly Ranking- Destinations, Airlines and Cruises - Week 8-14 May

Tags :  Wechat Dmo Trend

NTOs:
N.1 Tourism Authority of Thailand – Beijing Office: The post on famous couples going to Thailand on their honeymoon was Thailand’s main article published last week. The post was linked to the upcoming St Valentine’s Day on May 20th (the date is pronounced “Wu Er Ling” in Chinese, which rhymes with “Wo Ai Ni”, or I love you in Chinese).
N.2 Tourism Australia: Gaining over 19,000 page views, the post introduced Australia’s special means of transport such as eco caddies, trams in Melbourne and Perth, and ferries in Sydney. 
N.3 Destination Canada: The article offered tips on celebrations held for Canada’s 150th anniversary.
N.4 Czech Tourism: Czech Tourism positioned itself fourth with the most read article of the week for NTOs, which received over 20,000 page views. The article was about Czech shoe brand Bata and its recent show held in Prague. The article also featured a contest for readers to win a pair of shoes.

DMOs:
N.1 Hong Kong Tourism: The exhibition “Inventing le Louvre: From Palace to Museum over 800 years”, marks the 25th anniversary of the annual festival Le French May.
N.2 Macao Government Tourism Office: The commemoration of the feast day in Macau involves a religious procession in which an image of the Our Lady of Fatima is carried out on the streets of Macau.
N.3 Dubai Department of Tourism & Commerce Marketing: Dubai’s theme park

Airlines:
N.1 Air Asia:
Similarly to the previous week, Air Asia’s top article focused on introducing niche destinations in South East Asia, as alternatives to more mainstream Bangkok, Phuket, Saba etc. Related promotions were introduced at the end of the article.
N.2 Hawaiian Airlines: First time to coming in second position, Hawaiian Airlines received over 32,000 page views with tips on surviving long haul flights.
N.3 Cathay Pacific: Flights from Guangzhou and Hong Kong to Taiwan from 770 RMB.

Cruise Lines:
N.1 Royal Caribbean International
: Mother’s Day special offers received over 36,000 page views.
N.2 Royal Caribbean International Deals:  Brand ambassador Lin Zhiying’s “Amazing” music video.
N.3: Star Cruise: Interactive campaign to recruit  three  travel planners to create  high end itineraries in Japan. Each participant will receive 100,000 RMB as a reward.

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NTO 8-14 May

DMO 8-14 May

Airlines 8-14 May

Cruises 8-14 May

Cannot find  your organization on the list?
If you do not see your oganization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database. 

Contact us at michaela.mentasti@dragontrail.com 

About the data:
The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 42
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 51
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 13

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