Posted on April 13, 2017

WeChat Weekly Ranking- Destinations, Airlines and Cruises - Week 3-9 April

Tags :  Wechat Dmo Trend

NTOs:
N.1 Tourism Authority of Thailand- Beijing Office: The top article introduced Thailand’s Songkran  Water Festival, which marks the start of the Thai New Year, and gave detailed information about the key celebration taking part in Benjasiri Park in Bangkok.

N. 2 Tourism Australia: Articles about rankings and food always fare well. Tourism Australia combined the two topics by writing about the World’s 50 Best Restaurants award ceremony, which took place last week in Melbourne, Australia and introduced the two Australian restaurants that made the list. Result: 18,000 page views.

N.3 Tourism New Zealand: The article recommending activities based on zodiac signs attracted over 21,000 page views and was the most popular of the week. Brand USA’s pairing of USA cities with zodiac signs also resulted in the article getting the most page views a few weeks earlier.

DMOs: 
N.1 Macau: Macau’s Hush beach concert
N.2 British Columbia Canada: Vancouver’s cherry blossoms
N.3 Dubai: Practical guide for travelling to Dubai during Labour Day

Airlines 
N.1 Air Asia: South East Asia from 388 RMB
N.2 Cathay Pacific: Goodbye 340
N.3 Hong Kong Airlines: Special tickets for Labour Day

Cruise Lines: 
N.1 Royal Caribbean International: “Music Ambassador” Lin Zhiying and Royal’s amazing music on board
N.2 Royal Caribbean International Deals: Buy two, get a two free deal for members
N.3 Costa Cruise: Costa Carnival

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NTO 3-9 April

DMO 3-9 April

Airlines 3-9 April

 Cruises 3-9 April

Cannot find  your organization on the list?
If you do not see your oganization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database. 

Contact us at michaela.mentasti@dragontrail.com 

About the data:
The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 43
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 51
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 13

 

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