Sep. 25, 2024

Dragon Trail and ForwardKeys have teamed up to bring you a comprehensive look at Chinese outbound tourism just before October’s Golden Week holiday. This is your first chance to see the results of our latest Chinese Traveler Sentiment Report, along with extensive flight bookings data and analysis.

Aug. 28, 2024

In Dragon Trail’s August 2024 webinar, we’re joined by Cathy Wu from Xiaohongshu, to share insights on how to use one of China’s most popular social media platforms for tourism marketing, with case studies and exclusive Dragon Trail data.

Jul. 30, 2024

Dragon Trail’s July 2024 webinar is all about B2B tourism sales and marketing. Find out the results of Dragon Trail’s latest Chinese Outbound Travel Trade Survey, and learn about opportunities to meet and do business with Chinese travel agents in Beijing this year at COTTM.

Jun. 26, 2024

Catch up on the biggest trends and developments in Chinese overseas tourist shopping in the post-pandemic era with Dragon Trail’s June 2024 webinar. The session features guest speakers from UnionPay International, Global Blue, The Bicester Collection, and Galería Canalejas.

Apr. 24, 2024

Join Dragon Trail International and ForwardKeys for the latest data on Chinese travel sentiment and flight bookings, ahead of the May Labor Day holiday and summer travel season.

Mar. 20, 2024

The 2024 Spring Festival holiday saw Chinese domestic tourism numbers surpass pre-pandemic levels, while outbound tourism recovery continued to make steady progress. This webinar will provide you with essential industry data on 2024 Chinese New Year travel destinations, tourism spending, and top activities and attractions. Going further, we analyze the trends to offer an up-to-date snapshot of Chinese tourism, with recommendations for marketing and product development in the Year of the Dragon.

Oct. 26, 2023

Dragon Trail’s October webinar offers a summary of the market recovery status, and insights from front-line industry professionals. We cover changes in demographics, preferences, behavior of the Generation Z, popular products and new forms of travel demand that emerged during the National Day holiday.

Sep. 26, 2023

Dragon Trail International and ForwardKey’s joint webinar offers firsthand insights on flight bookings, travel sentiment, and a preview of the October holiday period.

Jul. 26, 2023

Dragon Trail’s July webinar is a must for any travel brand or business working with the Chinese travel trade. We share original survey data and expert advice for post-pandemic travel trade marketing, and bring you face to face with Beijing’s leading travel trade event, COTTM.

Jun. 28, 2023

Xiaohongshu, also known as Little Red Book or RED, is arguably the most important social media platform for Chinese travel in the post-pandemic era. In Dragon Trail’s June 2023 webinar, get to know what exactly Xiaohongshu is, how it works, and what rules you should follow to maximize engagement for your account. With dozens of real-life examples and case studies of popular travel-related accounts and content, this webinar is a must for anyone looking to establish or enhance their presence on China’s trendiest app.

Apr. 26, 2023

What are Chinese consumers planning, seeking, and expecting when it comes to outbound travel in 2023? Dragon Trail and ForwardKeys present the latest data on Chinese travel sentiment and flight bookings, ahead of the May holiday and summer travel season.

Mar. 14, 2023

A panel discussion on the recovery of Chinese outbound travel, with the tourism boards of South Africa, Switzerland, and Thailand.

Speakers:
Daniela Chiani – Director Greater China, Switzerland Tourism
Rung Kanjanaviroj – Director, Tourism Authority of Thailand Chengdu Office
Mansoor Mohamed – Hub Head Asia Pacific, South African Tourism
Sienna Parulis-Cook – Director of Marketing and Communications, Dragon Trail International

Jan. 19, 2023

Dragon Trail and leading travel analysts ForwardKeys have teamed up to give you a snapshot of Chinese travel plans and sentiment just as the Lunar New Year holiday season kicks off in 2023.

Dec. 14, 2022

Dragon Trail’s December 2022 webinar presents the findings of our latest Chinese Traveler Sentiment Survey. Watch for an up-to-date snapshot of Chinese consumer sentiment surrounding travel, with practical applications for marketing and product development.

Nov. 22, 2022

In this webinar, Dragon Trail is joined by Trip.Biz – the corporate travel arm of the Trip.com Group – to discuss Chinese business travel, including what sets it apart from other global markets, and post-pandemic changes.

Sep. 20, 2022

In this joint webinar from Dragon Trail and Guangzhou International Travel Fair (GITF), we bring you up to date on the hottest destinations, products, and technology, and prepare you for the future of Chinese tourism.

Aug. 31, 2022

What are the keys to successful tourism marketing in today’s world? Let’s take a look at the 25 campaigns shortlisted for 2022’s TMW Travel Marketing Awards, together with WTTC’s Regional Director – Asia, Sarah Wang.

Jul. 28, 2022

Get up to date with the latest trends and must-know platforms in China for digital marketing. With a focus on how digital marketing for tourism has developed and adapted for Chinese travel trends since the start of the pandemic, we’ll share best practices and case studies from tourism boards and businesses around the world.

The webinar also includes information on the latest developments for Chinese travel rules as of July 2022, and updated projections for when international travel restrictions are likely to be relaxed.

Jun. 28, 2022

China is by far the world’s largest source market for students pursuing education abroad. Make sure you’re up to date with the latest trends and best strategies for reaching this market, in Dragon Trail’s joint webinar with Venture Education.

Apr. 28, 2022

In this joint webinar from Dragon Trail and leading travel analysts ForwardKeys, we present the latest data on Chinese travel bookings, traveler profiles, and market sentiment as of April 2022.

Mar. 29, 2022

Go behind the scenes at South African Tourism’s March 2022 virtual FAM trip for the Chinese market, to see how these events are organized and produced, and how they will change B2B travel marketing in the long run.

Feb. 23, 2022

Get ready for the return of the world’s largest outbound tourism market with this joint webinar from Dragon Trail International and COTTM (China Outbound Travel & Tourism Market).

Jan. 12, 2022

Make sure you’re ready for the return of Chinese tourism in 2022 with this review of the most significant trends and developments in the market since the pandemic began, and how these should impact your marketing and product development.

Dec. 09, 2021

How do you engage with Chinese clients and build meaningful partnerships when travel to China is off limits? Dragon Trail and the PTL Group offer practical suggestions, solutions, and case studies of how to work effectively with China during the online era.

Sep. 23, 2021

This joint webinar from Dragon Trail International and ForwardKeys is the first chance to learn the results of Dragon Trail Research’s September 2021 Traveler Sentiment Survey, plus October Golden Week flight booking data from ForwardKeys.

Aug. 18, 2021

Together with guest speaker Irene He from Tencent, learn how travel brands can work together with WeChat to make full use of the marketing potential of China’s leading social media platform.

Jul. 12, 2021

In this webinar, we turn our attention to another important market segment: mature/silver travelers. With guest speakers Brendan Tansey from Viking Cruises, and Poseidon Expeditions’ Sylvie Chen.

May. 26, 2021

In this webinar from Dragon Trail and leading Chinese travel website Mafengwo, learn what inspires China’s Gen-Z travelers, how this up-and-coming generation is traveling post-pandemic, and how to market to them most effectively.

Apr. 29, 2021

In this essential webinar on video for Chinese tourism marketing, we’ll introduce you to China’s leading online platforms for video marketing, with practical advice on content and strategy, stand-out case studies, and solutions to maximize budgets.

Mar. 16, 2021

This joint webinar from Dragon Trail International and ForwardKeys looks at what’s next for Chinese travel, based on the latest data on traveler sentiment and issued tickets for future travel, as of March 2021.

Feb. 24, 2021

Our panel of industry experts looks to the future of MICE and corporate travel by sharing the Chinese experience over the past year, with a discussion of the biggest challenges facing the MICE industry and best strategies to overcome them.

Dec. 04, 2020

Learn to address the biggest challenges in holding successful virtual events in this webinar, with case studies and best practice based on Dragon Trail’s experience both within and beyond the travel sector in 2020.

Oct. 21, 2020

Learn how Chinese tourism can return more sustainably, with expert speakers from World Animal Protection China, the Trip.com Group, and the Global Sustainable Tourism Council.

Sep. 17, 2020

Jing Travel joins Dragon Trail to share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to travel again – and what practical tips we can learn from their example.

Aug. 26, 2020

There are around 2 million Chinese already living in Europe and free to travel in the region. This webinar will help you to understand the local Chinese market in Europe, how to target this often overlooked demographic, and the benefits of doing so.

Content and speakers include:

– Research by Wonderful Copenhagen on Chinese student travel in Europe
– Insights from OTA and travel media Kaytrip on local Chinese travel and travel marketing in Europe from the 2020 summer season
– Guest speaker Zhang Jin: A Berlin-based KOL, best-selling author, and Brand Founder of Traveling Sisters – an award-winning Chinese tourism media platform with more than 1.1 million followers
– Case study on marketing Eurostar to local Chinese in Europe, from Dragon Trail’s Managing Director for EMEA, Roy Graff

Jul. 30, 2020

Jun. 18, 2020

May. 21, 2020

Apr. 16, 2020

Jan. 01, 1970

Jan. 01, 1970

Jan. 01, 1970

Jan. 16, 2020

Dec. 12, 2019

Nov. 22, 2019

Oct. 17, 2019

Sep. 19, 2019

Aug. 30, 2019

Jul. 31, 2019

Dragon Trail partners with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. We’ll look at the biggest news stories and top destinations for Chinese outbound tourism this year, as well as the most important travel marketing and digital trends. The webinar includes an overview of Dragon Trail’s WeChat rankings for the travel industry during the first half of 2019.

Jul. 18, 2019

Jun. 28, 2019

May. 23, 2019

Apr. 26, 2019

Mar. 22, 2019

Feb. 28, 2019

Jan. 18, 2019

Nov. 30, 2018

Nov. 23, 2018

Oct. 19, 2018

Sep. 20, 2018

Aug. 23, 2018

Jul. 24, 2018

Jun. 22, 2018

Jun. 22, 2018

May. 23, 2018

Apr. 18, 2018

Mar. 21, 2018

Feb. 28, 2018

Jan. 17, 2018

Oct. 18, 2017

At 31% of China’s population and 60% of its outbound travelers, millennials are arguably the most important demographic in Chinese tourism. In last week’s webinar, we looked at who Chinese millennials are, how they differ from older generations of Chinese tourists, their similarities and differences to Western millennials, and the most effective channels and strategies for marketing to them.

Nov. 22, 2017

Sep. 28, 2017

Aug. 23, 2017

China’s online travel market is changing at breakneck speed, both in the way that Chinese outbound travelers are using online tools and in how online travel agencies (OTAs) function, compete and relate to one another. Based on information discussed in Dragon Trail’s August 23 webinar on China’s OTAs, this overview will bring you up to speed on the most important recent developments, what to expect from China’s online outbound travel landscape in the future, and how you can successfully work together with the Chinese online travel market.

May. 04, 2017

A live recording of April 25th session of the COTRI China Outbound Tourism Research Institute and Dragon Trail Interactive Webinar “Keeping up the Pace: New Online Information and Marketing Sources for Chinese Outbound Tourism” is now available to watch on YouTube.
If you are unable to view the video, please change your location in the top right corner of the navigation menu.