Luxury Hotels Attract Wealthy Travellers

The Client

Small Luxury Hotels (SLH) of the World is a consortium of over 520 independent luxury hotels located in more than 80 countries.

The Objective

Dragon Trail Interactive assists SLH gain visibility in the Chinese market by conveying the group’s unique luxury proposition to China’s growing number of High Net Worth Individuals (HNWI).

The comprehensive digital marketing strategy includes SLH’s official Chinese website, WeChat and Weibo’ s ongoing management as well as digital campaigns.

The Solution

The recent website upgrade helps Small Luxury Hotels (SLH) showcase the group’s global footprint and portray its luxury DNA.

The website is fully localized. Each property has a dedicated page in Chinese, which links to an online booking engine. The website is integrated with the group’s WeChat and Weibo’s social media accounts and features SLH’s WeChat’s weekly articles to provide readers with up to date content. The website is mobile responsive to suit China’s mobile first digital preferences.