Dragon Trail has entered into a partnership with the organizer of the China Outbound Travel and Tourism Market (COTTM), Tarsus, to organize a China Travel Social Media Forum during COTTM.

The half-day forum is free to attend for COTTM delegates, and will give an overview of the current Internet and social media landscape in China, and will feature senior executives from new media companies in China that may be interesting for international travel organizations, to build their brand in China and reach affluent Chinese consumers.

The half-day event will take place on 14 April at the China World Trade Center and will discuss the online landscape in China, and how it can be leveraged to market travel and tourism.

You will learn how to leverage technology solutions, digital marketing, and social media to reach, connect, and engage with affluent Chinese consumers.

Overview:

The Chinese Outbound market is one of the few source markets which continued to grow even during the global economic crisis. Social Media are increasingly important especially for the younger, affluent and techno-savvy Chinese. Word of Mouth and Word of Mouse are key elements of reaching this segment of the Chinese outbound market. It is also an excellent barometer of the rapidly evolving consumer trends and interests that are relevant for destinations seeking to attract a greater share of this market. The seminar will look at evolving travel trends in China as well as explore the changing situation of Social Media in China, the country with the largest number of internet users and the fastest growing outbound tourism market in the world. It will look at policies and practices in social media use and ways to make destinations more attractive for Chinese visitors.

Topics:

• Revealing the complex online and social media landscape in China, with “western” sites such as Facebook, Twitter, Flickr, YouTube, being blocked
• Understanding the nature of Internet Censorship and the GFW (Great Firewall of China)
• How to leverage digital marketing and social media in China to build a brand presence as an international travel organization (tourist board, hotel company, cruise line, etc.)
• Understanding China Outbound Tourism, and the Chinese traveller, from traditional tour groups to high-end FIT
• Understanding the changing consumer behavior in China, and the changing travel research and purchase patterns
• Who are the players in China, from traditional and online media, traditional and online travel agents, as well as government regulations

Please contact us in order to reserve your place as there will be limited seating.