Having a relevant website presence in Chinese in the cornerstone to build brand awareness and to do any marketing, branding, public relations, and promotions in China. and has content that is. The content should not just simply be translated from the native language, will be re-written for Chinese search engines, as well as cultural relevancy, and needs to be kept fresh and updated. The site deploys appropriate Web 2.0 tools, including Dragon Trail’s proprietary technology solutions, as well as multi-media content. Making content easy to share is vital in order to encourage virality.