Advertising on the Chinese Internet
Designing campaigns, from conception, execution, and measurement, leveraging our extensive relationships with online websites, magazines, and social media sites, includes placing media oncChinese portals, travel and lifestyle websites, social networks, and blogs. Business Models include CPM (Cost per Thousand Impressions), CPC (Cost per Click).
We also leverage Chinese Affiliate Networks to turn virtually any personal website and blogger in China into a travel agent by placing media, text links, and widgets onto individual websites. This model is very powerful as the affiliate program provides an incentive for bloggers to write about the respective brand, and for online magazines an incentive to feature the brand in articles and content.
