The Adventure Travel Trade Association today named Jens Thraenhart, President of Beijing-based Dragon Trail as a Featured Speaker and to the Advisory Committee for the 2011 Adventure Travel World Summit (ATWS), the adventure tourism industry’s annual gathering of executives set for October 17-20 in San Cristóbal de las Casas, Chiapas, Mexico.

Jens Thraenhart, President of Dragon Trail was invited to chair a panel and present to an audience of global travel and tourism technology experts at ENTER 2011 in Innsbruck, Austria. ENTER is the annual conference of IFITT, the International Federation of Information Technology in Tourism.

As part of Dragon Trail’s Corporate Social Responsibility commitment, Jens Thraenhart gave a keynote presentation today to a workshop for Cambodian travel agents and tour operators to advice on how social media can be leveraged for sustainable tourism development and marketing.

Jens Thraenhart, President of Dragon Trail and Chief Editor of ChinaTravelTrends.com has been invited to attend ATF 2011 in Phnom Penh, Cambodia, to discuss with tourism stakeholders how South East Asia may tap into to Chinese tourism market.

Happy New Year from all of us at Dragon Trail in Beijing and Shanghai

Dragon Trail’s George Cao was invited to appear on the radio magazine show “Today” on China Radio International on December 28, 2010, this time to discuss outbound tourism.

Dragon Trail’s Jens Thraenhart ventures out to find the deeper meaning of communication, social media, and technology in the deep jungle of Cambodia.

Economist Magazine just published a great article on the new Chinese Traveller. The face of Chinese tourism is also rapidly changing. The heyday of the daibiaotuan has passed. A decade ago, an official fancying a holiday more or less had to land a spot on one of these delegations, paid for from state or company funds or by joint-venture partners from the West. Today, such delegations are under much more scrutiny, and tourist visas are easier to obtain.

Jens Thraenhart, co-founder of Dragon Trail was invited to present at the Korea MICE Forum on how Korean destinations may attract Chinese tourists, business travelers, as well as meetings and MICE groups, by leveraging digital marketing and social media.

Tourism Malaysia, famous for its “Malaysia, Truly Asia” campaign, has partnered with Dragon Trail to re-launch its Chinese website, and develop and execute a new online and social media strategy to reach and connect with sophisticated Chinese consumers.