Save the Vanishing Wildlife

Client: African Wildlife Foundation

Year: 2017

 

Explanation

The African Wildlife Foundation (AWF) is an international conservation organization that focuses on programs and conservation strategies designed to protect the wildlife and wild lands of Africa.

This is part of a series of campaigns to increase Chinese citizens’ awareness about wildlife extinction. Participants are encouraged to select an endangered animal they want to save and are then shown the number of species left and how many have disappeared in the past decades. A countdown message reminds participants that time for saving wildlife is running out.

minisite.dragontrail.com/activity/awf-3

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Tags: Attraction   Campaign  
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