Weekly Video Program Promotion Campaign

Client: Destination Canada

Year: 2016

Explanation

Destination Canada has been successfully running a weekly video program, with famous TV hosts introducing the country. They’ve also created four short videos to promote winter activities in Canada.

Dragon Trail created a HTML5 campaign begins with a flash video summarizing all the activities Destination Canada has done in the past year and introduced the new winter activities. The campaign concluded with participants entering a lucky draw to win free flights to Canada.

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Tags: Destination   Campaign  
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