“German Self-driving Education Game” Campaign

Client: German National Tourism Board

Year: 2016

Explanation

Dragon Trail created an HMTL5 based game to educate Chinese travelers about German traffic regulations as well as to promote the German Road Trip & Shopping app.

Participants had to answer multiple choice questions about a few road signs and based on the results, they could either win a prize or a red packet (“hongbao”, or virtual money). Participants who downloaded the app were granted an extra chance at the game. The campaign was promoted through WeChat.

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To view the case study on your mobile, access your WeChat account and scan this QR code

Tags: Destination   Campaign  
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