“Ice & Snow Romance” E-magazine Campaign

Client: Banff National Park

Year: 2016

Explanation

Banff National Park is Canada’s oldest national park and one of the world’s most visited natural reserves.

Dragon Trail created an interactive e-magazine to introduce the national park’s winter activities and landscapes to attract young Chinese travelers during the winter months. The e-magazine features high quality images, animated content and videos bringing to life Banff Tourism’s winter. The e-magazine is accessible through Banff National Park’s WeChat account.

t.cn/R4bi76w

To view the case study on your mobile, access your WeChat account and scan this QR code

Tags: Attraction   Campaign  
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