“Ice & Snow Romance” E-magazine Campaign

Client: Banff National Park

Year: 2016


Banff National Park is Canada’s oldest national park and one of the world’s most visited natural reserves.

Dragon Trail created an interactive e-magazine to introduce the national park’s winter activities and landscapes to attract young Chinese travelers during the winter months. The e-magazine features high quality images, animated content and videos bringing to life Banff Tourism’s winter. The e-magazine is accessible through Banff National Park’s WeChat account.


To view the case study on your mobile, access your WeChat account and scan this QR code

Tags: Attraction   Campaign