“Scoot Flying Fight” Game Campaign

Client: Scoot Pte Ltd.

Year: 2017

Explanation

Scoot is a Singaporean low-cost long-haul airline owned by Singapore Airlines, which recently merged with Tiger Airlines. It has flights operating from 16 second and third tier Chinese cities to Singapore and to most destinations in Asia, Australia, Saudi Arabia and Greece.

During Chinese New Year Dragon Trail launched the “Scoot Flying Fight” “酷飞大作战” game campaign to engage with fans. The campaign is promoted only at Chinese airports, where passengers are encouraged to send the words “酷飞大作战” (“Scoot Flying Fight”) to Scoot’s WeChat account to access the campaign. Participants are asked to catch falling items with a Scoot airplane, the more items collected, the higher the score. Free tickets and discounts are on offer to all participants. The campaign is ongoing.

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Tags: Transport   Campaign  
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