Client: Hard Rock Café International
Dragon Trail developed a China hosted and localized brand website for Chinese consumers to learn more about Hard Rock International’s operations in China and about the group’s unique philosophy behind the iconic brand.
The website’s different sections showcase Hangzhou and Shanghai Hard Rock Cafés; introduce the Hard Rock Hotel brand, the company’s philanthropic activities and the history of the brand.
Whilst the content is localized to be relevant to the local audience, the website design is consistent with the corporate branding. The website is integrated with Chinese social media Weibo and WeChat and is mobile responsive.hardrock.cn/
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