“Meet a Different Hard Rock at the Next Destination” Campaign

Client: Hard Rock Café International

Year: 2017

Explanation

The “Meet a Different Hard Rock at the Next Destination” video is part of a series of digital initiatives to help promote Hard Rock Café International Inc.’s brand image.

The video opens with the company’s motto “All is one” and the year when the brand was born: 1971. The video quickly introduces the brand’s key elements: music, food and hotels. As the video ends, users can click on the HTML5 page to explore Hard Rock Café’s international presence. The video is also accessible via Hard Rock Café’s WeChat account menu.

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Tags: Attraction   Campaign  
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