“Rooster Rock” Campaign

Client: Hard Rock Café International

Year: 2017

Explanation

The “Rooster Rock” campaign is part of the Hard Rock Café International Inc’s broader digital strategy to gain awareness as it enters the Chinese market.

The HTML5 game campaign promotes Hard Rock’s brand spirit and plays on Chinese New Year’s greeting culture to engage with fans. By tapping on a button as quickly as possible, the rock and roll rooster will play his guitar faster and faster. High scores on the game earn participants points to re-share the campaign with friends. The campaign was promoted through Hard Rock Café’s WeChat account.

Dragon Trail developed the campaign creative and animation.

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