“Norwegian Joy Double Screen Interaction” Campaign

Client: Norwegian Cruise Line

Year: 2016

Explanation:

Norwegian Cruise Line Corporation Ltd. (NCL) is entering the Chinese market by introducing the first purpose-built ship customized for Chinese consumers, Norwegian Joy, which will arrive to China’s shores by the summer of 2017.

As part of a broader digital strategy, Dragon Trail developed a double screen HTML5 campaign to introduce Norwegian Joy. To achieve wider reach, participants were asked to join the campaign with a friend. After scanning a QR code displayed on a friend’s screen, participants would be able to see Norwegian Joy sailing from one screen to the other and enter a lucky draw contest. The campaign was promoted through NCL’s WeChat account.

Dragon Trail developed the campaign concept and animation.

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