One of the world’s largest travel trade events, WTM London brought together exhibitors from all around the world from 6-8 November, 2017. Here are five of the most significant trends we picked up on from our conversations with the travel trade about their on-the-ground experiences with Chinese tourism.

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As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.

Tags : Event  FITs  

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Tourism professionals can now enjoy a new way to understand the Chinese outbound tourism market with the help of a new bi-weekly video series by Dragon Trail Interactive, in partnership with the China Outbound Tourism Research Institute (COTRI).

Tags : Trends  FITs  Video  Pulse  

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