Posted on December 1, 2017

10 Things We Learned from Eye for Travel’s Chinese Travel Consumer Report 2017-2018

Tags :  Dmo Trends

EFT_logo_high

Eye for Travel’s Chinese Travel Consumer Report 2017-2018 offers a comprehensive picture of the market it says is “the primary growth engine for tourism boards, airlines, airport operators, hotel groups, OTAs, tourism service providers, restaurateurs, retailers and real estate developers on all continents.”

Information in the report comes from a number of statistical sources, and is complemented by insights from industry professionals, including Dragon Trail Interactive’s Managing Director – EMEA, Roy Graff, and Marketing Director, Michaela Mentasti. As well as looking at who in China is traveling and where they are going, with information on both the outbound and domestic market, the report pays considerable attention to how Chinese travelers are booking their trips, and which digital tools and online platforms are leading the way.

Here are 10 things we learned from reading the report:

1)    136 new airports will be built in China by 2025.

2)    The 18-35 year old age group is significantly more likely to use a smartphone as their primary travel research device than older generations, and less likely to use a desktop computer.

3)    82% of Chinese overseas trips are to Asian countries.

4)    The strongest growth markets for outbound travel in Europe are Poland, the Czech Republic, Hungary, Serbia and Slovenia. In Asia, it’s Indonesia, Vietnam and the Philippines.

5)    Chinese consumers have shown little loyalty to destinations or to travel brands.

6)    30% of all time on mobile phones in China is spent using WeChat, and the average WeChat user spends nearly triple the amount of time on the platform every day as Facebook users spend on Facebook.

7)    The primary booking tool for both flights and hotels in China is smartphones, and statistics on devices used to book these two kinds of travel products are nearly identical.

8)    Nearly all Chinese outbound travelers visit at least one online price comparison site when planning their trip.

9)    Almost a quarter of Chinese consumers say that spending on leisure travel is what makes them feel that their quality of life has improved.

10)    As the Chinese outbound travel market grows and matures, it will become even more segmented.

Click here to access the full Eye for Travel Chinese Travel Consumer Report 2017-2018
 

Categories

Blog

News

Tags

Destination

WeChat

Travel

Trends

Event

Trend

Digital

Interview

Social Media

B2B

Marketing

OTA

Millennials

Chinese Consumers

Tourism Marketing

FITs

Video

Video Marketing

Webinar

E-commerce

KOL

Training

Transport

Hotel

Weibo

Niche Destination

Luxury

Advertising

Cruise

Industry

NTO

Airline

CTA

Digital Strategy

China Outbound Travel

Mobile

App

Content Marketing

Sport

Mini-site

Ranking

China Marketing

Scoot

Review

Chinese millennials

outbound travel

Sharing Economy

Accomodation

Family Travel

Tripshow

Mini Program

Shopping

China Travel

Chinese Millennial

Chinese Holidays

Outbound Tourism

IPK International

Pulse

Archives

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

April 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

March 2015

January 2015

December 2014